Gorgias to HubSpot

Service Hub Migration

Without Losing Data

Move from Gorgias to HubSpot Service Hub with a structured migration that preserves your tickets, macros, Rules, and Shopify-tied customer history - and graduates your business from an e-commerce-only helpdesk to a service platform that scales beyond cart-and-checkout support.

Trusted by 50+ healthcare organizations

Teams that leveled up their development with HubXpert

The Problems

Why Migrate from

Gorgias to HubSpot?

These are patterns we see in nearly every Gorgias account once a business outgrows pure e-commerce support or wants to consolidate the broader CX stack.

E-Commerce DNA, B2B and SaaS Limitations

Gorgias was built for Shopify-anchored e-commerce - order lookups, shipping inquiries, returns, refunds. When your business expands into B2B service, SaaS support, or complex multi-product accounts, Gorgias's data model fights you instead of supporting you. There's no real account hierarchy, no deal tie-in, no service-to-revenue handoff.

Per-Ticket Pricing That Penalizes Volume

Gorgias's pricing tiers include a monthly ticket cap (e.g., Starter 100 tickets, Basic 300, Pro 2,000, Advanced 5,000). Overage charges per additional ticket stack up fast for high-volume teams. The pricing model rewards low-volume support - exactly the opposite of what most growing businesses experience.

AI Agent and Automate Add-Ons Stack Up

Gorgias's flagship AI capability - Gorgias AI Agent (formerly Automate) - is priced separately, billed per AI resolution. As you scale automation, the AI bill scales independently from the seat bill, making total cost forecasting harder than it should be.

Reporting Stays at Ticket Metrics

Ticket volume, response time, resolution time, CSAT - all there. Revenue impact, customer lifetime value tied to support quality, multi-touch attribution from support to retention - limited to absent. Reporting doesn't tie support back to revenue the way modern service platforms do.

Shopify-Tight, Limited Outside It

Gorgias's Shopify integration is genuinely deep and best-in-class. BigCommerce, WooCommerce, and Magento integrations exist but get less attention. Multi-platform retailers or businesses moving off Shopify often find Gorgias's other integrations shallower than expected.

The Real Cost: Per-Ticket Plus Per-AI-Resolution Plus the Rest

Gorgias's headline pricing looks reasonable, but the total cost includes per-ticket overage charges, AI Agent per-resolution fees, integration add-ons, and the separate CRM most teams pay for alongside Gorgias. HubSpot Service Hub Professional with free CRM included usually delivers a similar capability at lower total cost - and on one contact record with sales and marketing.

Hubspot Users

How Many Businesses Are Moving to HubSpot?

The amount is a lot in the last 12 years. It is very obvious why businesses are moving or migrating.  

HubSpot offers an easy to use high growth & fast deploy CRM platform that build for scale. You’ll find everything you need to run your business.

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The SOLUTION

What We Migrate from Gorgias

(Core Data & Assets)

Most migrations move tickets and break the Shopify integration. We migrate the full depth of your Gorgias account - tickets, macros, Rules, customer data, and the e-commerce engagement that gives every interaction context.

Tickets, Conversations & Customer Data
- Tickets across all channels with full conversation threads
- Customer records translated to HubSpot Contacts
- Shopify (or other e-commerce) order history preserved on the contact record
- Ticket tags and custom ticket fields mapped to HubSpot properties
- Internal notes, mentions, and team assignments
- Side conversations and merged ticket history
- CSAT survey responses and feedback data
Macros, Workflows & Automations
- Macros (Gorgias's templated agent responses) rebuilt as HubSpot Snippets and Canned Responses
- Rules (automation logic) rebuilt as HubSpot Workflows and ticket automation
- Auto-tagging rules translated to HubSpot ticket property automation
- Auto-assignment and team routing rebuilt natively
- AI Agent (Automate) workflows reviewed - replaced with HubSpot Breeze AI for tickets
- Pre-built workflows (order status, return, shipping) rebuilt with HubSpot's e-commerce context
- Triggered email and SMS responses translated to HubSpot Sequences
Knowledge Base, SLAs & Agent Setup
- Custom ticket fields and dropdown values mapped to HubSpot properties
- Tags consolidated into HubSpot properties and lists
- Teams, Groups, and agent permissions migrated to HubSpot Teams
- Business Hours and out-of-office settings rebuilt in HubSpot
- Help Center articles (if Gorgias's recent KB feature is in use) migrated to HubSpot Knowledge Base
- Quick Actions and shortcuts translated to HubSpot Quick Actions
- SLA logic rebuilt with HubSpot's SLA features
Channels & Integrations
- Shopify integration kept as primary e-commerce platform with HubSpot's deep Shopify integration
- BigCommerce, WooCommerce, Magento integrations rebuilt against HubSpot
- Recharge, Bold, and subscription tools reconnected
- Klaviyo / Mailchimp / marketing tool data folded into HubSpot Marketing Hub
- Live chat - replaced with HubSpot Conversations or kept with chat-platform integration
- Social channels - Instagram, Facebook, Twitter messages reconnected to HubSpot
- Phone - Aircall, JustCall, RingCentral reconnected to HubSpot Calling

BENEFITS

Benefits of Migrating

From Gorgias to HubSpot

Migrating off Gorgias isn't about leaving a bad product - it's about consolidating onto a service platform that handles the full customer lifecycle, not just the post-purchase ticket layer.

One Contact Record Across Sales, Marketing, and Service

Support agents see deals, marketing engagement, and order history on the same record. The customer's full picture lives in one place - not split between Gorgias, HubSpot CRM, and Klaviyo.

Predictable Pricing, Not Per-Ticket Overage

HubSpot Service Hub charges per seat with unlimited tickets included. High-volume support stops driving overage bills. Total cost becomes predictable as you scale.

Native Marketing Automation and CRM

HubSpot Marketing Hub and CRM are on the same platform as Service Hub. Post-purchase nurtures, retention campaigns, and lifecycle marketing all tie back to support data automatically.

Reporting That Connects Support to Revenue

Customer lifetime value by support tier, retention impact of resolution time, expansion revenue from happy customers - native HubSpot dashboards that Gorgias's ticket-only reporting doesn't deliver.

AI Without Per-Resolution Pricing

HubSpot's Breeze AI for ticket summarization, response suggestions, and self-service is included in Service Hub Pro and Enterprise. No per-resolution charges, no separate AI Agent subscription, no AI bill scaling independently from seats.

Scales Past Shopify-First Architecture

Multi-store, multi-brand, multi-region, multi-platform e-commerce - plus B2B sales, SaaS support, and account-based service - all handled on one platform without re-architecting.

our process

Our Gorgias to HubSpot

Migration Process

A clear, step-by-step execution plan with full visibility at every stage. No black boxes, no unexpected issues during migration.

Step 1.

Discovery & Mapping

We audit your Gorgias account and any connected Shopify or marketing tools.

Full Gorgias audit - Tickets, Macros, Rules, AI Agent flows
Shopify (or other e-commerce) integration audit
Tag and custom field inventory
AI Agent / Automate workflow inventory

Step 2.

System Build & Data Preparation

We configure HubSpot Service Hub and clean your Gorgias data in parallel.

HubSpot Service Hub set up - pipelines, properties, teams, automation
Gorgias data exported via API
Shopify integration configured with HubSpot's deep Shopify connector
Macros rebuilt as HubSpot Snippets and Canned Responses

Step 3.

Migration with Validation

We transfer data in batches with QA after every step.

Migrated in dependency order - Customers, Tickets, Conversations
Rules rebuilt as HubSpot Workflows in staging
AI Agent flows translated to Breeze AI ticket automation
Your team validates each batch

Step 4.

Go-Live (Cutover)

Your team goes live with complete data continuity.

Final delta sync from Gorgias
Gorgias kept as read-only backup
Channels (email, chat, social, phone) reconnected to HubSpot
Cutover scheduled around your peak support hours

Step 5.

Training & Support

We train your team and stay close after launch.

Role-based training for agents, leads, and admins
Walkthroughs on your real HubSpot Service Hub setup
Reference guides - Macros to Snippets, Rules to Workflows
Post-migration support window

THE DIFFERENCE

From Gorgias Complexity to

HubSpot Clarity

The worst outcome of a migration is ending up with a HubSpot system that still feels like Gorgias. We use the migration as an opportunity to simplify, restructure, and improve how your CRM actually works.

	What Was in Gorgias	What We Build in HubSpot
Pricing Model	Per-ticket tiers with overage charges and separate AI Agent per-resolution fees	Per-seat pricing with unlimited tickets and Breeze AI included in Pro and Enterprise tiers
Architecture	E-commerce-first design with Shopify-tight integration and shallower others	Platform-agnostic with deep integrations across Shopify, WooCommerce, BigCommerce, Magento
CRM	Customer records tied to support tickets only - no deals, no marketing engagement	Free unlimited CRM with deals, marketing engagement, and support all on one record
Automation	Rules and Macros with strong e-commerce triggers - limited multi-object logic	HubSpot Workflows with multi-object automation, branching, and webhook actions
Reporting	Ticket and CSAT metrics with limited revenue attribution	Customer lifetime value, retention impact, and revenue-tied support analytics

David Jenyns

Creator of SYSTEMology®

Working with Ratul was a game-changer for us. His expertise and dedication significantly improved our marketing strategies and CRM implementation, leading to noticeable growth in our customer engagement and sales.

Faster time to value with
unified data

60%

Personalized experience have
increased stats.

10,000+

Joe Liffrig

Technology Product Leader at Cornerstone Licensing

HubXpert delivered what we needed. Their team migrated our CRM data from Microsoft Dynamics 365 to HubSpot, ensuring a smooth transition with no disruption. The migration was organized, accurate, and focused on data integrity.

CRM Records Migrated

33,638+

Data Accuracy Maintained

100%

Liselotte Leijten-Deppenbroek

Chief Operating Officer

HubXpert successfully migrated over 200,000+ support tickets from Trengo to HubSpot Service Hub, delivering a seamless transition, improved automation, and a scalable customer support operation.

Support tickets migrated

200,000+

Service pipelines & automations implemented

65+

CHALLENGES

Common Migration Challenges (And How We Solve Them)

Migration issues don't come from the transfer itself. They come from poor planning, bad mapping, and no validation. We fix these before they become problems.

Zero Data Loss

Full Gorgias export via API. Every ticket, conversation, customer record, custom field, and tag verified on both sides.

Shopify Integration Preserved (and Often Improved)

HubSpot's Shopify integration provides comparable depth to Gorgias for order context, plus deeper sync for marketing and CRM use cases.

Macros Become Snippets and Canned Responses

Every Macro is rebuilt as a HubSpot Snippet, Canned Response, or email template. Agents see the same content shortcuts they relied on in Gorgias, on day one.

Rules Rebuilt as Workflows

Every active Rule is rebuilt as a HubSpot Workflow with the same outcomes - but with multi-object logic and conditional branching Gorgias doesn't fully match.

AI Without Per-Resolution Pricing

Gorgias AI Agent workflows are translated to HubSpot Breeze AI, which is included in Service Hub Pro and Enterprise without per-resolution charges.

No Downtime

Gorgias stays live during preparation. Cutover is a controlled, scheduled event during your low-volume hours.

FAQ

Questions You Might Have

Will we lose our Shopify integration?

No. HubSpot's Shopify integration is comparable to Gorgias's for order context - and deeper for marketing and CRM use cases. Order history, customer records, products, and behavioral events all sync to the same contact record your support team uses.

What happens to our Macros?

Every Macro is rebuilt as a HubSpot Snippet or Canned Response. Agents see the same shortcuts and response templates on day one. Personalization tokens migrate to HubSpot's equivalent.

Can you migrate our Rules?

Yes. Every active Rule is rebuilt as a HubSpot Workflow with the same triggers, conditions, and actions - but with multi-object logic and conditional branching Gorgias's Rules don't fully support.

What about Gorgias AI Agent (Automate)?

AI Agent flows are translated to HubSpot Breeze AI for tickets, which handles ticket summarization, response suggestions, knowledge base recommendations, and customer self-service. Breeze AI is included in Service Hub Pro and Enterprise without per-resolution charges.

Will we lose any ticket history?

No. Every ticket, conversation thread, internal note, mention, and CSAT response migrates with full history. Counts reconciled on both sides before sign-off.

How long does a Gorgias to HubSpot migration take?

Most Gorgias migrations run 5 to 8 weeks. Larger accounts with significant Rule complexity, multi-store Shopify, or extensive AI Agent flows can take up to 10 weeks.

Is there any downtime?

No. Gorgias stays live during preparation. Channel cutover (email, chat, social) is scheduled during your low-volume hours.

What about subscription tools like Recharge or Bold?

Subscription management platforms reconnect to HubSpot via native or app-marketplace integrations, often with deeper data flow than Gorgias allowed.

Can we keep our existing live chat?

Yes, with options. Most teams move to HubSpot Conversations (included in Service Hub) for unified channel management. Alternatively, you can keep Intercom or another chat platform with a HubSpot integration.

Do we need to clean our Gorgias data first?

No. Tag consolidation, ticket deduplication, and customer record cleanup are all part of the migration process.

BOOK CONSULTATION

Make Your Decision

We make everything else easy

With 5+ years of industry experience, 150+ successful projects, and a 98% client satisfaction rate, we've built deep migration expertise across every major CRM, CMS, marketing, and helpdesk platform. Our team has helped 20+ retainer clients personalize their HubSpot setup post-migration, so you don't just inherit a copy of your old system - you launch on a CRM that actually fits how your business runs.

Takes 30 minutes

Delivered by certified HubSpot expert

Gorgias to HubSpot Service Hub Migration Without Losing Data

Why Migrate from Gorgias to HubSpot?

E-Commerce DNA, B2B and SaaS Limitations

Per-Ticket Pricing That Penalizes Volume

AI Agent and Automate Add-Ons Stack Up

Reporting Stays at Ticket Metrics

Shopify-Tight, Limited Outside It

The Real Cost: Per-Ticket Plus Per-AI-Resolution Plus the Rest

What We Migrate from Gorgias (Core Data & Assets)

Tickets, Conversations & Customer Data

Macros, Workflows & Automations

Knowledge Base, SLAs & Agent Setup

Channels & Integrations

Benefits of Migrating From Gorgias to HubSpot

One Contact Record Across Sales, Marketing, and Service

Predictable Pricing, Not Per-Ticket Overage

Native Marketing Automation and CRM

Reporting That Connects Support to Revenue

AI Without Per-Resolution Pricing

Scales Past Shopify-First Architecture

Our Gorgias to HubSpot Migration Process

Discovery & Mapping

System Build & Data Preparation

Migration with Validation

Go-Live (Cutover)

Training & Support

From Gorgias Complexity to HubSpot Clarity

What Was in Gorgias

What We Build in HubSpot

Pricing Model

Architecture

CRM

Automation

Reporting

Our Clients

David Jenyns

Working with Ratul was a game-changer for us. His expertise and dedication significantly improved our marketing strategies and CRM implementation, leading to noticeable growth in our customer engagement and sales.

Joe Liffrig

HubXpert delivered what we needed. Their team migrated our CRM data from Microsoft Dynamics 365 to HubSpot, ensuring a smooth transition with no disruption. The migration was organized, accurate, and focused on data integrity.

Liselotte Leijten-Deppenbroek

HubXpert successfully migrated over 200,000+ support tickets from Trengo to HubSpot Service Hub, delivering a seamless transition, improved automation, and a scalable customer support operation.

Common Migration Challenges (And How We Solve Them)

Zero Data Loss

Shopify Integration Preserved (and Often Improved)

Macros Become Snippets and Canned Responses

Rules Rebuilt as Workflows

AI Without Per-Resolution Pricing

No Downtime

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Gorgias to HubSpot

Service Hub Migration

Without Losing Data

Why Migrate from

Gorgias to HubSpot?

What We Migrate from Gorgias

(Core Data & Assets)

Benefits of Migrating

From Gorgias to HubSpot

Our Gorgias to HubSpot

Migration Process

From Gorgias Complexity to

HubSpot Clarity

Other Migration to

HubSpot We Offer

Make Your Decision

We make everything else easy