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Cold Email Strategy
Defined the outbound approach against AMPED Pipeline's ideal customer profile.
Inside AMPED Pipeline's outbound engine for B2B teams
AMPED Pipeline, a HubSpot Platinum Partner, helps B2B companies grow via inbound marketing. HubXpert created a cold email program targeting executives and marketing leaders fitting AMPED's ideal customer profile.
28.7K+
Emails sent in 90 days
65%
Email open rate achieved
3
Qualified opportunities
One team, five industries, no system to reach them at scale
The Challenges
AMPED Pipeline sells into the same kind of B2B marketing and revenue operations audience it specializes in helping other companies reach, which meant its own outbound had to work in an unusually competitive inbox.
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1
The market was already crowded.
AMPED Pipeline operates in a highly competitive B2B space where standing out and reaching qualified prospects requires a proactive outbound strategy rather than waiting on inbound alone.
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2
Decision makers were hard to reach directly.
Target buyers included executives, marketing leaders, revenue operations teams, and business owners spread across multiple industries.
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3
Pipeline growth needed to be consistent, not occasional.
The business needed a repeatable process to keep generating new conversations and opportunities rather than relying on sporadic wins.
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4
Manual prospecting could not scale.
Reaching prospects one at a time was not enough to maintain pipeline generation at any real volume.
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5
Awareness alone was not the goal.
The real challenge was converting outreach into meaningful engagement that could progress into an actual sales conversation, not simply getting a response.
"Before HubSpot, we were living kind of in chaos with Post-it notes. Every lead, every patient type, and every renewal had to be tracked manually, and our front desk was spending more time managing spreadsheets than focusing on patients."
INSIDE THE CAMPAIGN
Narrowing the list before a single email went out
Narrowing the list before a single email went out
Prospect filtering in progress. Trade, construction type, building use, states and counties were all narrowed against AMPED Pipeline's ideal customer profile, so the campaign reached decision makers who actually fit rather than a broad list of titles.
Targeting designed for a market that is already pitched.
Our Solutions
HubXpert built AMPED Pipeline's outbound program around its actual ideal customer profile, treating deliverability and follow up as infrastructure rather than an afterthought.
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1
Prospect lists built on real buying signals.
Targeted lists based on industry, company size, growth indicators, and decision making role, rather than a broad list of titles.
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2
Messaging aimed at revenue leaders specifically.
Wrote campaigns focused on the actual challenges and goals of revenue leaders, marketing teams, and business executives.
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3
Deliverability treated as infrastructure, not an afterthought.
Implemented email infrastructure and deliverability practices to maximize inbox placement in a channel where most of these buyers already get pitched daily.
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4
Multi touch sequences instead of a single email.
Built structured follow up campaigns designed to increase visibility and response over several touches rather than one attempt.
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5
Optimization based on how prospects actually behaved.
Continuously refined messaging, targeting, and campaign structure using real engagement data and prospect behavior.
HubXpert helped us build and customize our HubSpot CRM to fit our telehealth operations. They also developed a customer-facing portal, migrated and redesigned our website, and built custom API integrations to connect our systems and streamline our workflows.
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A tighter funnel, in a market where that is expected
The Outcomes
Over the 90 days covered in this report, AMPED Pipeline's outbound channel produced 3 qualified sales opportunities from 28,700 emails sent, a result that reflects how competitive its market for decision maker attention already is.
28.7K+
Emails sent in 90 days
65%
Email open rate achieved
3
Qualified opportunities
Generated qualified sales opportunities. Created new opportunities by engaging highly targeted B2B decision makers who fit AMPED Pipeline's ideal customer profile.
Achieved a 64.58% open rate. Deliverability and targeting held up even against a highly competitive market for inbox attention.
Maintained a 6.9% click rate. Prospects who opened the email went further and looked at what AMPED Pipeline actually offered.
Reached a 3.54% reply rate. That reply rate produced the conversations that became the 3 qualified opportunities.
Established a repeatable outbound process. The framework is now in place to keep prospecting and generating pipeline, independent of any single campaign's result.
Before
MANUAL- No proactive outbound strategy in a crowded B2B market
- Limited direct access to executives and RevOps leaders
- No repeatable process for generating conversations
- Manual prospecting that could not scale to volume
- No system converting outreach into sales conversations
After
AUTOMATIC- 28,700+ emails sent across a targeted ICP list
- 64.58% open rate and 6.9% click rate on campaigns
- 3.54% reply rate converting into sales opportunities
- 3 qualified opportunities generated for the sales team
- A repeatable outbound framework for future prospecting
As a longtime HubSpotter I've worked with a variety of partners. The team at HubXpert always finds a way to delight. Not only can they execute on strategies like Inbound Marketing and Account-Based, but they have deep engineering capabilities that support complex processes and integrations. Highly recommend them.
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