Eloqua (Oracle) to

HubSpot Migration

Without Losing Data

Move from Oracle Eloqua to HubSpot with a structured migration that preserves your Campaigns, Canvas programs, and contact history - and finally frees your marketing operations from platform dependency and Oracle ecosystem overhead.

Trusted by 50+ healthcare organizations

Teams that leveled up their development with HubXpert

The Problems

Why Migrate from

Eloqua to HubSpot?

These are patterns we see in nearly every Eloqua instance once a marketing leader audits total cost of ownership and platform velocity.

Eloqua Specialist Dependency for Everything

Eloqua is a specialist's platform. Campaigns, Canvas programs, Form processing steps, Program Builder actions - nearly every meaningful change requires an Eloqua-certified consultant or a dedicated Eloqua admin. Marketing operations bottlenecks become organizational bottlenecks at speed.

Oracle Ecosystem Premium and Slowing Product Investment

Oracle's acquisition of Eloqua brought pricing that reflects the enterprise oracle stack. Under Oracle's stewardship, Eloqua's UI and feature velocity have aged relative to HubSpot, Marketo, and Pardot. The interface reflects its 2005 origin more than its current pricing.

Canvas Programs and Campaigns Are Unmaintainable at Scale

Eloqua's visual Campaign Canvas is powerful but becomes an archaeological project after years of accumulation. Campaigns without documentation, Program Builder steps that nobody remembers, and Shared Filters that cascade across hidden dependencies - stale automation nobody wants to touch.

Forms and Landing Pages Require Development Resources

Eloqua Forms with Processing Steps, and Eloqua Landing Pages with CloudPower components, typically require developer resources to maintain and change. Marketing can't self-serve form or page changes without IT involvement.

Data Objects and Profile Management Are Complex

Custom Data Objects (CDOs), Contact Segments, and Shared Filters build up into a data model that rivals enterprise ERP systems in complexity - and none of it is readable without an Eloqua specialist.

The Real Cost: A Platform Priced for Enterprise That Operates Like One Too

Eloqua licensing at Oracle enterprise rates is substantial. The Eloqua-certified resources to operate it add more. The slow product release cycle means features competitors ship in weeks wait on Oracle's roadmap. Most Eloqua migrations to HubSpot reduce total marketing tech spend by 35-55% while putting marketing operations back in marketing's hands.

Hubspot Users

How Many Businesses Are Moving to HubSpot?

The amount is a lot in the last 12 years. It is very obvious why businesses are moving or migrating.  

HubSpot offers an easy to use high growth & fast deploy CRM platform that build for scale. You’ll find everything you need to run your business.

Request a Quote

The SOLUTION

What We Migrate from Eloqua

(Core Data & Assets)

Most migrations move contacts and abandon Campaigns. We migrate the full depth of your Eloqua instance - Campaigns, Canvas programs, CDOs, Shared Filters, Forms, and the profile data that explains every contact's status.

Contacts, Subscribers & Segments
- Contacts with full activity history and engagement timelines
- Companies and contact-account relationships
- Custom Data Objects (CDOs) and their relationships
- Activities - email sends, opens, clicks, form submits, campaign membership
- Contact Segments translated to HubSpot Active and Static Lists
- Shared Filters translated to HubSpot List criteria
- Lead scoring and profile scoring history
Campaigns, Journeys & Automation
- Campaign Canvas programs rebuilt as HubSpot Workflow nurture sequences
- Email Campaign steps translated to HubSpot Campaign Emails
- Decision steps (open/click/submit) rebuilt with HubSpot Workflow conditional branches
- Batch Campaigns (scheduled sends) rebuilt as HubSpot email sends
- Program Builder actions rebuilt as HubSpot Workflow steps
- Closed-loop and Revenue Performance Management rebuilt in HubSpot reporting
- Dynamic Content rebuilt as HubSpot Smart Content
Templates, Forms & Landing Pages
- Contact custom fields and CDO fields mapped to HubSpot custom properties
- Eloqua Forms and Processing Steps rebuilt as HubSpot Forms with native follow-up
- Landing pages rebuilt in HubSpot CMS
- Email templates rebuilt as HubSpot Email Templates
- Lead scoring and profile scoring models rebuilt in HubSpot
- Global Subscription Management rebuilt in HubSpot's subscription type framework
- Oracle Data Cloud integrations reviewed and replaced
Integrations & Connected Tools
- CRM sync (Salesforce, Microsoft Dynamics, Oracle CX) rebuilt against HubSpot's native integrations
- Oracle Content Marketing Platform reviewed and replaced with HubSpot CMS
- Webinar tools - ON24, Zoom, GoToWebinar reconnected to HubSpot
- Conductor, LinkedIn integrations reconnected
- Custom API integrations - Eloqua APIs replaced with HubSpot APIs
- Visitor tracking (Eloqua Insight) replaced with HubSpot's tracking
- Data stewardship and enrichment tools reconnected to HubSpot

BENEFITS

Benefits of Migrating

From Eloqua to HubSpot

Moving off Eloqua is one of the highest-ROI marketing technology decisions an enterprise team can make. The depth and history come with you - without the specialist dependency and Oracle overhead.

Marketing Operations Owns the Platform

HubSpot's visual Workflow builder, drag-and-drop email editor, and no-code form builder mean marketing operations can ship changes without queuing an Eloqua consultant. Autonomy returns to the marketing team.

One Platform, Not an Oracle Stack

Eloqua plus Oracle CX plus Oracle Content Marketing plus Oracle Data Cloud becomes one HubSpot portal. Fewer vendors, fewer contracts, one data model.

Modern UX and Continuous Feature Velocity

HubSpot ships features biweekly. AI assistance, predictive scoring, modern editors, and conversation intelligence land continuously - a pace Oracle's enterprise release cycles don't match.

Total Cost Reduction

Most Eloqua migrations reduce total marketing tech spend by 35-55% without losing capability. Specialist consulting costs drop significantly when marketing can self-serve most changes.

Clean Data Model Anyone Can Understand

Contacts, Companies, Deals, and Tickets - with clear properties, lists, and lifecycle stages. The Custom Data Object archaeology is replaced with a readable, maintainable data model.

Real Attribution Without Specialist Analysis

Multi-touch attribution, deal-source reporting, campaign ROI analysis - native HubSpot dashboards that don't require an Eloqua Insight specialist.

our process

Our Eloqua to HubSpot

Migration Process

A clear, step-by-step execution plan with full visibility at every stage. No black boxes, no unexpected issues during migration.

Step 1.

Discovery & Eloqua Instance Audit

We audit your full Eloqua instance - Campaigns, Canvas programs, CDOs, Forms, Filters, and integrations.

Full instance audit with active-vs-stale flagging
Campaign Canvas and Program Builder inventory
CDO and data model mapping
CRM sync and integration scope

Step 2.

System Build & Data Preparation

We configure HubSpot and prepare your Eloqua data in parallel.

HubSpot portal set up - properties, lifecycle stages, hubs
Eloqua data exported via API and bulk export
CDOs modeled as HubSpot Custom Objects or property groups
Test migration on a sample

Step 3.

Migration with Validation

We transfer data in batches with QA after every step.

Contacts, CDOs, and activity history migrated
Campaign Canvas rebuilt as HubSpot Workflows in staging
Forms and landing pages rebuilt in HubSpot CMS
Your team validates each batch

Step 4.

Go-Live (Cutover)

Your team goes live with complete data continuity.

Final delta sync from Eloqua
Eloqua kept as read-only backup
CRM sync redirected from Eloqua to HubSpot
Sender domains warmed and migrated

Step 5.

Training & Support

We train your team and stay close after launch.

Role-based training for marketing ops, demand gen, and field marketing
Walkthroughs on your real HubSpot setup
Reference guides - Campaigns to Workflows, CDOs to Custom Objects, Shared Filters to Lists
Post-migration support window

THE DIFFERENCE

From Eloqua Complexity to

HubSpot Clarity

The worst outcome of a migration is ending up with a HubSpot system that still feels like Eloqua. We use the migration as an opportunity to simplify, restructure, and improve how your CRM actually works.

	What Was in Eloqua	What We Build in HubSpot
Operator Model	Eloqua-certified specialist or consultant required for meaningful changes	No-code workflow builder and drag-and-drop editors owned by marketing operations
Automation	Campaign Canvas with specialist-required logic and accumulated unmaintainable programs	HubSpot Workflows with visual logic, clear branches, and self-serviceable editing
Data Objects	Custom Data Objects (CDOs) and Shared Filters requiring specialist data modeling	HubSpot Custom Objects and Active Lists - readable, maintainable, no specialist required
Product Velocity	Oracle enterprise release cycle - measured feature investment since acquisition	Biweekly HubSpot releases with AI, modern editors, and continuous platform investment
Total Cost	Oracle enterprise licensing plus Eloqua consultant costs plus Oracle Data Cloud	HubSpot Marketing Hub with predictable contact-based pricing and self-serviceable operations

David Jenyns

Creator of SYSTEMology®

Working with Ratul was a game-changer for us. His expertise and dedication significantly improved our marketing strategies and CRM implementation, leading to noticeable growth in our customer engagement and sales.

Faster time to value with
unified data

60%

Personalized experience have
increased stats.

10,000+

Joe Liffrig

Technology Product Leader at Cornerstone Licensing

HubXpert delivered what we needed. Their team migrated our CRM data from Microsoft Dynamics 365 to HubSpot, ensuring a smooth transition with no disruption. The migration was organized, accurate, and focused on data integrity.

CRM Records Migrated

33,638+

Data Accuracy Maintained

100%

Liselotte Leijten-Deppenbroek

Chief Operating Officer

HubXpert successfully migrated over 200,000+ support tickets from Trengo to HubSpot Service Hub, delivering a seamless transition, improved automation, and a scalable customer support operation.

Support tickets migrated

200,000+

Service pipelines & automations implemented

65+

CHALLENGES

Common Migration Challenges (And How We Solve Them)

Migration issues don't come from the transfer itself. They come from poor planning, bad mapping, and no validation. We fix these before they become problems.

Zero Data Loss

Full Eloqua export via API and bulk export. Every contact, CDO record, activity event, and campaign membership verified before sign-off.

Campaign Canvas Rebuilt for Maintainability

Every active Campaign Canvas program is rebuilt as a HubSpot Workflow - with the same triggers, conditions, and outcomes - in a format marketing operations can edit without consulting support.

CDOs Modeled Correctly in HubSpot

Eloqua's CDOs translate to HubSpot Custom Objects or property groups depending on relationship and reporting needs. Every CDO relationship is preserved in HubSpot's data model.

CRM Sync Redirected Cleanly

Eloqua's CRM connector (Salesforce, Dynamics, Oracle CX) is replaced with HubSpot's native integration. The CRM-side experience is preserved or improved with cleaner field mapping.

Forms Rebuilt Without Developer Dependency

Eloqua's Processing Step-heavy forms are rebuilt as HubSpot Forms that marketing can manage without IT involvement. Complex field mapping and processing logic are handled natively in HubSpot.

No Downtime

Eloqua stays live during preparation. Cutover is a controlled, scheduled event with CRM sync switchover and sender domain warmup handled in advance.

FAQ

Questions You Might Have

Can you migrate Eloqua Campaign Canvas programs?

Yes. Every active Campaign Canvas is rebuilt as a HubSpot Workflow nurture sequence. Decision steps, batch campaign steps, and wait steps translate to HubSpot's conditional branches, email actions, and delays - in a builder your team can edit without consulting support.

What happens to Custom Data Objects (CDOs)?

CDOs translate to HubSpot Custom Objects or property groups depending on relationship type and reporting need. Every CDO-to-contact relationship is preserved. CDO records migrate with the contact records they're associated with.

Can you migrate Shared Filters and Contact Segments?

Yes. Shared Filters translate to HubSpot Active List criteria. Contact Segments become HubSpot Active or Static Lists. The underlying filter logic is rebuilt using HubSpot's list filtering engine.

What about Eloqua's CRM sync?

We replace Eloqua's CRM connector with HubSpot's native integration for Salesforce, Microsoft Dynamics, or Oracle CX. The CRM sync continues from cutover with cleaner field mapping and fewer sync conflicts.

Will we need Eloqua specialists during migration?

We handle all Eloqua-side export and audit work. You don't need to bring in additional Eloqua resources. We work with whoever on your team knows where things live in Eloqua.

How long does an Eloqua to HubSpot migration take?

Most Eloqua migrations run 10 to 16 weeks given CDO complexity, Campaign Canvas depth, and integration breadth. Simpler Eloqua instances can complete in 8 weeks.

Will lead scoring keep working?

Yes. Eloqua's contact and profile scoring models are rebuilt in HubSpot's scoring engine. Historical score values migrate. Scoring continues from day one.

What about Eloqua Insight reports?

Eloqua Insight reports are rebuilt as HubSpot custom dashboards and reports. Key metrics are reconciled on both platforms during migration so your reporting stays consistent.

Is there any downtime?

No. Eloqua stays live during preparation. Cutover is a controlled, scheduled event with CRM sync switchover and sender domain warmup handled correctly.

Do we need to clean our data before migration?

No. Contact deduplication, CDO consolidation, and stale campaign retirement are all part of the migration process.

BOOK CONSULTATION

Make Your Decision

We make everything else easy

With 5+ years of industry experience, 150+ successful projects, and a 98% client satisfaction rate, we've built deep migration expertise across every major CRM, CMS, marketing, and helpdesk platform. Our team has helped 20+ retainer clients personalize their HubSpot setup post-migration, so you don't just inherit a copy of your old system - you launch on a CRM that actually fits how your business runs.

Takes 30 minutes

Delivered by certified HubSpot expert

Eloqua (Oracle) to HubSpot Migration Without Losing Data

Why Migrate from Eloqua to HubSpot?

Eloqua Specialist Dependency for Everything

Oracle Ecosystem Premium and Slowing Product Investment

Canvas Programs and Campaigns Are Unmaintainable at Scale

Forms and Landing Pages Require Development Resources

Data Objects and Profile Management Are Complex

The Real Cost: A Platform Priced for Enterprise That Operates Like One Too

What We Migrate from Eloqua (Core Data & Assets)

Contacts, Subscribers & Segments

Campaigns, Journeys & Automation

Templates, Forms & Landing Pages

Integrations & Connected Tools

Benefits of Migrating From Eloqua to HubSpot

Marketing Operations Owns the Platform

One Platform, Not an Oracle Stack

Modern UX and Continuous Feature Velocity

Total Cost Reduction

Clean Data Model Anyone Can Understand

Real Attribution Without Specialist Analysis

Our Eloqua to HubSpot Migration Process

Discovery & Eloqua Instance Audit

System Build & Data Preparation

Migration with Validation

Go-Live (Cutover)

Training & Support

From Eloqua Complexity to HubSpot Clarity

What Was in Eloqua

What We Build in HubSpot

Operator Model

Automation

Data Objects

Product Velocity

Total Cost

Our Clients

David Jenyns

Working with Ratul was a game-changer for us. His expertise and dedication significantly improved our marketing strategies and CRM implementation, leading to noticeable growth in our customer engagement and sales.

Joe Liffrig

HubXpert delivered what we needed. Their team migrated our CRM data from Microsoft Dynamics 365 to HubSpot, ensuring a smooth transition with no disruption. The migration was organized, accurate, and focused on data integrity.

Liselotte Leijten-Deppenbroek

HubXpert successfully migrated over 200,000+ support tickets from Trengo to HubSpot Service Hub, delivering a seamless transition, improved automation, and a scalable customer support operation.

Common Migration Challenges (And How We Solve Them)

Zero Data Loss

Campaign Canvas Rebuilt for Maintainability

CDOs Modeled Correctly in HubSpot

CRM Sync Redirected Cleanly

Forms Rebuilt Without Developer Dependency

No Downtime

Other Migration to HubSpot We Offer

Act! CRM

ActiveCampaign

Adobe Experience Manager

Agile CRM

Apollo.io

BigCommerce

Bitrix24

Brevo

Campaign Monitor

Close CRM

Constant Contact

Contentful

ConvertKit

Copper CRM

CSV Files

Custom CRM

Drift

Drip

Drupal

Eloqua

FileMaker Pro

Freshdesk

Freshsales

GetResponse

Ghost

GoHighLevel

Google Sheets

Gorgias

Groove by Clari

Help Scout

HubSpot Agency Client Handoff