HubSpot CRM vs Salesforce
A Comprehensive Comparison for Businesses

Offers a free plan with basic contact management, email scheduling, and deal pipeline tracking, supporting up to 2,500 users. Paid plans start at $45 per month for the Starter plan, which includes sales, marketing, and service tools. Higher tiers, like Professional and Enterprise, offer advanced features at increased costs, with options for annual billing reducing the monthly rate to $15 for Starter. This affordability makes it ideal for startups and small businesses.

Does not offer a free plan. The Starter Suite begins at $25 per user per month, providing essential sales features. More comprehensive plans like Professional, Enterprise, and Unlimited range from higher costs, with prices scaling based on users and add-ons, potentially reaching $330/user/month for enterprise-level plans. This pricing structure is better suited for larger organisations with deeper pockets.

Excels in inbound marketing, with tools for email marketing, social media management, content creation, and analytics. Its sales features include contact management, deal tracking, and automation, with AI-powered tools like conversation intelligence and predictive lead scoring enhancing efficiency. It’s designed to attract and nurture leads, making it a well-rounded choice for marketing-driven businesses.

Focuses on sales management, offering lead assignment, opportunity tracking, sales forecasting, and customer service tools. It includes advanced analytics, workflow automation, and AI features like Einstein for deeper insights. Its comprehensive nature is ideal for complex sales processes and large teams.

Known for its intuitive interface, HubSpot is easy to navigate, with a clean design and minimal learning curve. It’s praised for its smart defaults and customisation options, making it accessible for beginners. This ease of use is a significant advantage for SMBs looking to adopt a CRM quickly.

Has a more complex interface, often described as clunky and outdated compared to competitors. It requires training and can be daunting for new users, with setup and configuration potentially time-consuming. This complexity is better suited for larger teams with dedicated IT support.

Offers over 500 integrations through its App Marketplace, including Google Workspace, Microsoft 365, and Slack, facilitating a unified workflow. Its integration capabilities are robust, especially for marketing and sales tools.

Boasts an extensive AppExchange with over 1,300 sales apps and 1,000 deployment partners, offering unparalleled customization and integration options. This makes it ideal for businesses needing to connect with a wide range of enterprise-level tools.

Suitable for small to medium businesses, with scalability for growing organisations. It allows dynamic, non-linear headcount growth, meaning you can meet needs without linear scaling of engineering teams. However, it may not fully meet the needs of very large enterprises with complex requirements.

Designed for large enterprise-level companies, with advanced features and scalability options. It supports consistent team growth as companies scale, reflecting strategic alignment amid rising complexities. This makes it ideal for businesses planning significant expansion.

Offers support through email, chat, and phone, with a comprehensive knowledge base, community forums, and HubSpot Academy for video tutorials. This support is included in all plans, making it accessible for all users.

Provides multiple support tiers, with higher-tier plans offering 24/7 phone support, enhanced packages, and access to thousands of consultants via AppExchange. This is particularly beneficial for large enterprises needing constant support.