How Vestaboard Cut Cost per Lead by 20% with HubSpot & RevOps

Client

Vestaboard

Timeline

4 Months

Hubspot Subscription

Marketing Hub Professional

Sales Hub Enterprise

Service Hub Starter

CMS Hub Enterprise

Operations Hub Enterprise

Problem Statement

Lack of a Central Database

Vestaboard lacked a unified system to manage customer interactions, making it difficult to track leads, sales, and customer engagement effectively.

No Integrated Website and Landing Pages

They had no landing pages, and their database was not integrated with their website, leading to inefficient lead capture and follow-up.

No RevOps Strategy

There was no structured Revenue Operations (RevOps) strategy in place to align sales, marketing, and customer service for streamlined growth.

Lack of a Central Database

Vestaboard lacked a unified system to manage customer interactions, making it difficult to track leads, sales, and customer engagement effectively.

No Integrated Website and Landing Pages

They had no landing pages, and their database was not integrated with their website, leading to inefficient lead capture and follow-up.

No RevOps Strategy

There was no structured Revenue Operations (RevOps) strategy in place to align sales, marketing, and customer service for streamlined growth.

Our Solution

Website & Lead Capture Optimization

Landing Page Design & Development

Built an engaging, high-converting landing page to showcase Vestaboard’s unique product.Optimized UI/UX to improve visitor interaction and lead generation.

Form Creation & Deployment

Designed and implemented intuitive forms to capture visitor data efficiently.Integrated tracking tools for accurate data collection and analysis.

Website & Database Integration

Connected Vestaboard’s website with HubSpot to sync leads and customer interactions.Automated lead flow from the website to the CRM for better sales tracking.

Website & Lead Capture Optimization

Full-Service RevOps Implementation

Marketing & Sales Alignment

Established seamless communication between marketing and sales teams through HubSpot workflows.Ensured that qualified leads were properly assigned to sales reps.

Automated Lead Segmentation

Developed a lead scoring system to rank potential customers based on engagement and demographics.Created automated workflows for lifecycle and lead stage tracking.

Task Automation & Lead Rotation

Automated task assignments to sales reps based on predefined rules.Ensured an even distribution of leads across the team for balanced outreach.

Full-Service RevOps Implementation

Advanced-Data & Performance Analytics

Custom Reporting Dashboards

Developed 7 custom dashboards to track marketing and sales performance.Provided real-time insights into campaign effectiveness, conversion rates, and customer interactions.

Lifecycle Stage & Marketing Insights

Implemented analytics for a better understanding of customer journeys.Provided reports on customer acquisition sources to refine marketing strategies.