HubSpot vs Pipedrive :
A Comprehensive Comparison for Businesses
Customer Relationship Management (CRM) system helps by organizing contacts, managing sales, and simplifying marketing. In 2024, 73% of businesses used CRMs, making the right choice crucial. HubSpot and Pipedrive are two popular options, but they serve different needs.
CRM Overview

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HubSpot
Basic features with limits, such as 2 users for Marketing Hub, sLaunched in 2006, HubSpot has over 200,000 customers. It’s known for its easy interface and marketing tools. With a free CRM and paid plans, it covers marketing, sales, and service, making it ideal for SMBs that want everything in one place.itable for testing.
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Pipedrive
Started in 2010, Pipedrive serves over 100,000 customers. It’s designed for sales teams, focusing on managing deals and pipelines with a simple approach.
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We’ll compare them across six areas: pricing, features, ease of use, integrations, scalability, and support.
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Pricing
Comparison
Pricing is a key factor, especially for businesses on a budget.
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HubSpot
- Free CRM: Includes contact management, deal tracking, and email scheduling for up to 2,500 users—perfect for startups.
- Paid Plans: Start at $45/month (Starter), with Professional ($800/month) and Enterprise ($3,600/month) plans adding features like AI analytics.
- How It Works: You pay for “hubs” (e.g., Marketing, Sales), but costs can rise if you need multiple hubs.
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Pipedrive
- Plans: Costs $14.90/user/month (Essential), up to $99/user/month (Enterprise). There’s a 14-day trial but no free plan.
- How It Works: Per-user pricing makes costs predictable, ideal for sales teams.
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Key Takeaway
- HubSpot: Best for startups with its free plan, though paid plans can get pricey.
- Pipedrive: Good for sales teams, but no free plan may deter very small businesses.
Winner
HubSpot, for its free CRM and flexible pricing.
Features
Comparison
Both are CRMs, but their features target different needs.
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HubSpot
HubSpot shines in marketing, offering email campaigns, social media, SEO, and blogging tools. For sales, it has contact management, deal tracking, and automation, plus AI features like conversation intelligence. The Service Hub adds ticketing and live chat, and other tools help with websites and data syncing.
- Best For: Businesses wanting marketing, sales, and support in one tool.
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Pipedrive
Pipedrive focuses on sales, with lead tracking, deal management, and sales forecasting. Its pipeline view helps teams prioritise tasks. It offers basic email marketing but isn’t strong in marketing.
- Best For: Sales teams needing a simple tool to manage deals.
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Key Takeaway
- HubSpot offers a wide range of tools for marketing, sales, and support.
- Pipedrive keeps it simple, focusing on sales without extra features.
Winner
HubSpot, for its broader features across multiple areas.
Ease of Use
Comparison
A CRM should be easy for your team to use.
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HubSpot
HubSpot’s interface is clean, with tutorials on HubSpot Academy and a community for help. But its many features can feel tricky at first, needing a few days to learn.
- Best For: Businesses okay with a learning curve for a powerful tool.
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Pipedrive
Pipedrive is very simple. Its pipeline view lets you see and move deals easily. It’s built for sales teams, so you can start fast with little training.
- Best For: Sales teams wanting to start quickly.
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Key Takeaways
- HubSpot has more features, so it takes longer to learn.
- Pipedrive is sales-focused and easier to pick up.
Winner
Pipedrive, for its simplicity and quick start.
Integrations
Comparison
Integrations connect your CRM to other tools you use.
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HubSpot
HubSpot links with over 1,000 tools, like Google Workspace, Slack, and Zapier, making workflows smooth.
- Best For: Businesses with many tools needing a connected CRM.
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Pipedrive
Pipedrive offers 350+ integrations, like Google Workspace and QuickBooks, covering basics but fewer options than HubSpot.
- Best For: Sales teams with simple integration needs.
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Key Takeaways
- HubSpot connects to more tools, fitting complex setups.
- Pipedrive covers essentials but has fewer options.
Winner
Winner: HubSpot, for its wider range of integrations.
Scalability
Comparison
Your CRM should grow with your business.
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HubSpot
HubSpot is highly scalable, working for startups to large companies. You can add features as needed, covering marketing, sales, and support.
- Best For: Businesses planning to grow or needing multiple features.
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Pipedrive
Pipedrive suits small to medium businesses, but larger ones may need more than its sales focus offers.
- Best For: Sales teams that stay smaller.
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Key Takeaways
- HubSpot scales for any size and need.
- Pipedrive is great for sales but may not fit bigger firms.
Winner
Winner: HubSpot, for its ability to grow with any business.
Customer Support
Comparison
Good support helps when you’re stuck.
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HubSpot
HubSpot offers email, chat, and phone support, with 24/7 support on Professional and Enterprise plans. Free and Starter plans get email and chat during business hours, plus tutorials and forums.
- Best For: Businesses wanting lots of help resources.
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Pipedrive
Pipedrive provides 24/7 live chat on all plans, with a help center and forums.
- Best For: Teams needing fast, anytime support.
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Key Takeaways
- Pipedrive gives 24/7 support to all users.
- HubSpot’s 24/7 support is for higher plans but offers more resources.
Winner
Pipedrive, for its 24/7 support for all.
Final Thoughts
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Choosing between HubSpot and Pipedrive depends on what your business needs. If you’re a small to medium-sized business looking for a CRM that does it all—marketing, sales, and support—HubSpot is the better choice. Its free plan, tons of integrations, and ability to grow make it perfect for businesses planning to expand. If your focus is sales and you want something simple to manage deals, Pipedrive is the way to go. It’s easy to use, has good pricing, and offers 24/7 support for everyone.
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Think about your team size, budget, and goals. HubSpot’s free CRM and Pipedrive’s 14-day trial let you test them out to see what works best. This comparison leans a bit toward HubSpot for its flexibility, but both tools are great depending on what you need. If you pick HubSpot and want help setting it up, check out a HubSpot Platinum Partner like Hubxpert.
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