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Hubxpert Helped Spiketing
Improve HubSpot
and Get More Leads
in 3 Months
Client
Spiketing
Timeline
3 Months
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HubSpot Subscription
Marketing Hub Professional
Sales Hub Starter
CMS Hub Professional
Task
HubSpot Audit, Portal Optimisation, and High-Converting Landing Page Development
Client Information
Spiketing is a Singapore-based marketing technology company that provides digital business and management services. Their proprietary Spiketing AutoMarketing System enables enterprises to execute marketing campaigns in over 20 countries simultaneously, leveraging consumer data collection and management.
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Problem Statement
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Need for a HubSpot Audit and Optimisation
Spiketing's HubSpot portal required a comprehensive review and restructuring to improve efficiency and automation. -
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Lack of High-Converting Landing Pages
The company needed engaging, conversion-optimised landing pages to improve lead generation efforts. -
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Insufficient Performance Reporting
Spiketing lacked structured reporting dashboards to track sales metrics, team performance, and marketing success. -
Need for a HubSpot Audit and Optimisation
Spiketing's HubSpot portal required a comprehensive review and restructuring to improve efficiency and automation. -
Lack of High-Converting Landing Pages
The company needed engaging, conversion-optimised landing pages to improve lead generation efforts. -
Insufficient Performance Reporting
Spiketing lacked structured reporting dashboards to track sales metrics, team performance, and marketing success.
Our Solution
HubSpot Audit and Optimisation
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Comprehensive HubSpot Audit
We performed an in-depth review of Spiketing's HubSpot account, identifying inefficiencies and areas for improvement.
Resolution of Key Issues
All identified issues were promptly addressed to ensure smoother operations within the HubSpot portal.
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Long-Term Marketing Automation Strategy
We developed a structured automation plan for Spiketing’s marketing activities, implementing it on a retainer basis for continued optimisation.
HubSpot Audit and Optimisation
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Landing Page Development
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Brand-Aligned Page Design
We designed landing pages that matched Spiketing's brand identity while maintaining a clean and modern aesthetic.
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User-Friendly and Mobile-Optimised Layouts
Each page was built to ensure smooth navigation across devices, enhancing the user experience.
Conversion-Optimised Content and CTAs
We incorporated strategic content, clear calls-to-action, and persuasive elements to drive lead conversions effectively.
Landing Page Development
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Custom Reporting Dashboard Setup
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Sales Performance Metrics Dashboard
A dedicated dashboard was created to track key sales metrics, providing real-time insights into performance.
Team Productivity and Performance Analysis
We implemented reporting tools to measure team activities and identify areas for improvement.
Lifecycle Stage and Marketing Attribution Reports
The dashboards provided valuable insights into contact lifecycle stages and the impact of different marketing channels.
Custom Reporting Dashboard Setup
Results
Improved HubSpot Performance
The optimised HubSpot portal enhanced user experience, making marketing automation and CRM functions more efficient.
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Increased Lead Generation
The newly developed, conversion-focused landing pages boosted Spiketing’s ability to capture and nurture leads effectively.
Data-Driven Decision Making
With the custom reporting dashboards, Spiketing could now track performance metrics, improve sales strategies, and provide better reports to stakeholders.
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