Magento and Adobe Commerce

to HubSpot Migration

For nearly every Magento Open Source or Adobe Commerce store, the right move is to keep the storefront where it is and consolidate the marketing, CRM, and service layer into HubSpot - without taking on a full Magento replatform that can run six figures and twelve months on its own.

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Magento and Adobe Commerce to HubSpot Migration

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The Problems

Why Migrate from

Magento and Adobe Commerce to HubSpot?

These are patterns we see across Magento Open Source, Adobe Commerce, and Adobe Commerce Cloud customers - particularly mid-market merchants who have outgrown their original PHP investment but cannot afford a clean-slate replatform.

PHP and Composer Developer Dependency

Magento and Adobe Commerce run on PHP, Composer, and a deeply opinionated module structure. Finding developers who actually know the stack - modules, plugins, observers, layout XML, MSI (Multi-Source Inventory), Elasticsearch indexing - is hard, and the ones who do are expensive. Every change goes through a developer queue.

The Adobe Commerce Upgrade Treadmill

Magento 1 to 2 was traumatic. Magento 2 to Adobe Commerce Cloud is ongoing. Every minor version brings module compatibility breaks, deprecated APIs, and re-testing of every integration. Magento Open Source faces an uncertain end-of-life conversation with Adobe, and the upgrade path keeps moving.

Hosting, Performance, and Elasticsearch Tuning

Magento needs serious infrastructure - application servers, database tuning, Redis or Varnish, Elasticsearch (or OpenSearch since the Elastic license change), CDN, image optimization. Performance tuning is a continuous job. Hosting cost on Adobe Commerce Cloud, Nexcess, or AWS commonly runs $2K to $15K a month before storage and traffic add-ons.

Adobe Commerce Pricing and License Renewals

Adobe Commerce on-prem and Adobe Commerce Cloud are priced on GMV tiers that escalate quickly. Annual license renewals can move from $40K to $250K+ depending on revenue band. Combined with implementation partner costs and hosting, the total cost of ownership routinely surprises the CFO.

Marketing and Service Are Bolted On

Magento has thin native marketing - basic email, basic segmentation, no real lifecycle automation. Most merchants stack Mailchimp, Klaviyo, dotdigital, Bronto (now retired), or Listrak on top, with their own integrations and license fees. Service usually lives in Zendesk, Gorgias, or Re:amaze, with no shared customer view.

The Real Cost: A High-Maintenance Storefront With a Marketing Stack Bolted On Top

Magento Open Source is free in license, but the hosting, developer time, integration work, and marketing-and-service tools stacked on top routinely cost $80K to $300K a year. Adobe Commerce and Adobe Commerce Cloud add license fees on top. A full Magento-to-something-else replatform is realistically a $50K to $200K+ project - which is why we usually do not recommend it. We recommend keeping the storefront and consolidating the marketing, CRM, and service layer into HubSpot.

Hubspot Users

How Many Businesses Are Moving to HubSpot?

The amount is a lot in the last 12 years. It is very obvious why businesses are moving or migrating.  

HubSpot offers an easy to use high growth & fast deploy CRM platform that build for scale. You’ll find everything you need to run your business.

Request a Quote

The SOLUTION

What We Migrate from Magento and Adobe Commerce

(Core Data & Assets)

For Magento and Adobe Commerce, we strongly recommend keeping the storefront and migrating the marketing, CRM, and service layer to HubSpot. Replatforming Magento in full is a different conversation with a different budget.

Customers, Orders & Products
- Customers - Magento customer records imported as HubSpot Contacts via the Magento REST API or direct database export
- Order history - every Magento order brought into HubSpot as a Deal or Order object with line items, status, totals, and credit memos
- Product catalog - Magento simple, configurable, bundle, and grouped products synced into HubSpot Products as reference data
- Customer LTV, AOV, order count, and RFM segmentation calculated and written to the Contact record
- Customer groups (retail, wholesale, VIP, B2B account) mapped to HubSpot lists, lifecycle stages, and contact properties
- B2B company accounts (Adobe Commerce B2B) mapped to HubSpot Companies with associated contacts, quotes, and shared catalogs
- MSI (Multi-Source Inventory) and stock data summarized as availability properties on the product record
Workflows, Email & Abandoned Carts
- Klaviyo, Mailchimp, dotdigital, Listrak, and Bronto programs rebuilt as HubSpot Workflows in Marketing Hub
- Abandoned cart, browse abandonment, post-purchase, and replenishment flows rebuilt with branching logic
- Magento email templates and transactional notifications either stay in Magento or migrate to HubSpot transactional email
- Customer segmentation rules from Magento or third-party ESPs rebuilt as HubSpot Active Lists
- B2B account-based programs (renewal, upsell, account health) rebuilt as HubSpot workflows with company-level triggers
- Service automations from Zendesk, Gorgias, or Re:amaze rebuilt as HubSpot Service Hub workflows
- Loyalty, reviews (Yotpo, Bazaarvoice), and UGC events translated into HubSpot workflow triggers
Storefront, Checkout & Catalog
- Storefront stays on Magento or Adobe Commerce in nearly all migrations - we focus on the marketing, service, and CRM layer
- If you do migrate the storefront: HubSpot Commerce setup is scoped separately and only recommended for small catalogs or quote-driven B2B
- PWA Studio and headless storefronts kept on their existing stack with HubSpot connected via API for CRM and marketing
- Magento marketing pages - homepage variants, landing pages, blog (Magefan, Mirasvit) - selectively migrated to HubSpot CMS Hub
- URL structure preserved with 1:1 redirects for any pages moved from Magento to HubSpot CMS
- Magento custom attributes and EAV product data preserved; mapped to HubSpot product properties where relevant
- Multi-store views (storeviews) mapped to HubSpot brand domains and country segments where appropriate
Payment, Shipping & Connected Tools
- Payment - Stripe, PayPal, Adyen, Braintree stay on Magento for checkout; HubSpot connects for revenue reporting and lifecycle automation
- Shipping - ShipStation, Magento Shipping, Temando, ShipperHQ stay on Magento; tracking events flow into HubSpot for service workflows
- ERP and accounting - NetSuite, SAP Business One, Microsoft Dynamics, QuickBooks reconnected to Magento with HubSpot getting customer and order summaries
- Marketing tools - Klaviyo, Mailchimp, dotdigital, Listrak, Bronto retired and consolidated into HubSpot Marketing Hub
- PIM - Akeneo, Pimcore, Salsify stay connected to Magento as the product data master
- Helpdesk - Zendesk, Freshdesk, Gorgias, Re:amaze migrated to HubSpot Service Hub
- Analytics - GA4 reconnected; HubSpot Analytics added for marketing attribution across the customer journey

BENEFITS

Benefits of Migrating

From Magento and Adobe Commerce to HubSpot

When the storefront stays on Magento and HubSpot owns the marketing, CRM, and service layer, the marketing team finally gets a platform built for them - and the developer queue stops being the bottleneck.

Avoid a Full Magento Replatform

A Magento-to-anything replatform realistically costs $50K to $200K+ and takes 9 to 18 months. We avoid that entirely by keeping the storefront and only migrating the marketing, CRM, and service layer.

Replace Multiple Marketing Tools With One

Klaviyo, Mailchimp, dotdigital, Listrak, Bronto, plus segmentation and campaign tools - all consolidate into HubSpot Marketing Hub. License savings typically run $20K to $80K per year.

Real B2B CRM for Adobe Commerce B2B

Adobe Commerce B2B handles catalogs and quotes; HubSpot brings the actual CRM, deal pipeline, account scoring, and account-based marketing on top - connected to the company and contact records.

One Customer View Across Magento and the World

Order history from Magento, marketing engagement, support tickets, and chat conversations all live on one HubSpot Contact and Company timeline.

Marketing Without a Magento Developer

Email, landing pages, automation, and lifecycle programs move out of Magento extensions and into HubSpot's drag-and-drop tools that marketers can edit without filing a developer ticket.

Predictable Cost Curve

Adobe Commerce license, hosting, and developer cost stay where they are - but the marketing-and-service stack consolidates into HubSpot's seat-based pricing. The portion of TCO HubSpot owns becomes predictable.

our process

Our Magento and Adobe Commerce to HubSpot

Migration Process

A clear, step-by-step execution plan with full visibility at every stage. No black boxes, no unexpected issues during migration.

Step 1.

Discovery & Stack Audit

We inventory the Magento or Adobe Commerce stack - extensions, marketing tools, integrations - and decide what stays, moves, or retires.

Magento / Adobe Commerce admin and Composer module audit
Marketing and service tool inventory with license cost and replacement strategy
Customer, order, and product data baseline via REST API or database export
Decision: keep storefront on Magento (nearly always) or scope a separate HubSpot Commerce project

Step 2.

HubSpot Build & Integration Setup

We set up your HubSpot portal and connect Magento so customer, order, and product data flows in cleanly.

HubSpot Marketing Hub, Sales Hub, and Service Hub configured
Magento integration built via REST API or middleware (Workato, Make, custom)
Custom properties for AOV, LTV, order count, customer group, B2B company
Lifecycle stages, lead scoring, and account-based programs designed

Step 3.

Data Migration & Automation Rebuild

Customers, orders, and products move into HubSpot. Klaviyo, dotdigital, and Listrak programs are rebuilt natively.

Customer, order, and B2B account data migrated in batches with reconciliation
Klaviyo / dotdigital / Listrak / Bronto programs rebuilt as HubSpot Workflows
Abandoned cart, post-purchase, win-back, and replenishment flows tested
Zendesk / Gorgias / Re:amaze tickets migrated to HubSpot Service Hub

Step 4.

Go-Live (Cutover)

We cut email, automation, and service over to HubSpot in a controlled window - Magento keeps running the storefront throughout.

Marketing tools paused; HubSpot workflows activated in sequence
DNS for marketing subdomains pointed at HubSpot
Service tickets routed to HubSpot Service Hub
First 14 days of revenue and engagement reconciled against pre-cutover baseline

Step 5.

Training & Optimization

We train your marketing, ecommerce, B2B sales, and service teams on the new HubSpot-plus-Magento workflow.

Ecommerce marketer training on workflows, segments, and Magento-aware properties
B2B sales training on HubSpot deal pipelines, quotes, and account programs
Service team training on HubSpot Service Hub and conversation routing
30-day post-launch tuning, attribution, and reporting refinement

THE DIFFERENCE

From Magento and Adobe Commerce Complexity to

HubSpot Clarity

The worst outcome of a migration is ending up with a HubSpot system that still feels like Magento and Adobe Commerce. We use the migration as an opportunity to simplify, restructure, and improve how your CRM actually works.

	What Was in Magento and Adobe Commerce	What We Build in HubSpot
Storefront	Magento Open Source or Adobe Commerce - flexible, expensive, requires PHP and Composer expertise	Storefront stays on Magento; HubSpot Commerce only used in narrow cases (small catalog, B2B-only)
Marketing	Klaviyo, dotdigital, Listrak, Bronto, Mailchimp - multiple tools with their own license and integration cost	Email, SMS, workflows, and segments native in HubSpot Marketing Hub on one customer database
B2B	Adobe Commerce B2B handles catalogs, quotes, shared catalogs, and net terms in the storefront	HubSpot brings the CRM, deal pipeline, account scoring, and ABM layer on top of Adobe Commerce B2B
Customer Data	Order data in Magento, marketing data in 2 to 4 other tools, support data in Zendesk - no shared view	One Contact and Company record with full Magento order history, marketing engagement, and service tickets
Cost Model	Adobe Commerce license + hosting + 4 to 6 marketing/service tools each scaling on contacts or revenue	Magento storefront stays; HubSpot replaces marketing and service tools with seat-based pricing

David Jenyns

Creator of SYSTEMology®

Working with Ratul was a game-changer for us. His expertise and dedication significantly improved our marketing strategies and CRM implementation, leading to noticeable growth in our customer engagement and sales.

Faster time to value with
unified data

60%

Personalized experience have
increased stats.

10,000+

Joe Liffrig

Technology Product Leader at Cornerstone Licensing

HubXpert delivered what we needed. Their team migrated our CRM data from Microsoft Dynamics 365 to HubSpot, ensuring a smooth transition with no disruption. The migration was organized, accurate, and focused on data integrity.

CRM Records Migrated

33,638+

Data Accuracy Maintained

100%

Liselotte Leijten-Deppenbroek

Chief Operating Officer

HubXpert successfully migrated over 200,000+ support tickets from Trengo to HubSpot Service Hub, delivering a seamless transition, improved automation, and a scalable customer support operation.

Support tickets migrated

200,000+

Service pipelines & automations implemented

65+

CHALLENGES

Common Migration Challenges (And How We Solve Them)

Migration issues don't come from the transfer itself. They come from poor planning, bad mapping, and no validation. We fix these before they become problems.

We Do Not Recommend a Full Magento Replatform

Replatforming Magento or Adobe Commerce in full is a $50K to $200K+, 9 to 18 month project. For nearly every client, the storefront stays on Magento and we migrate the marketing, CRM, and service layer to HubSpot. Full replatform is a separate, scoped engagement.

Adobe Commerce B2B Plus HubSpot

Adobe Commerce B2B handles the storefront-side B2B mechanics - shared catalogs, quotes, net terms, company accounts. HubSpot brings the CRM, deal pipeline, account scoring, and ABM. The two work well together; we design the data exchange to keep them in sync.

Klaviyo and dotdigital Migration

Klaviyo, dotdigital, Listrak, and Bronto programs are rebuilt as HubSpot workflows with template parity. We run parallel sends during build so deliverability and engagement stay stable through cutover.

PWA Studio and Headless Storefronts

If you are running PWA Studio or a headless storefront, the storefront stays. HubSpot connects via API for CRM, marketing, and service - no PWA rebuild required.

Multi-Store and Multi-Brand

Magento storeviews mapped to HubSpot brand domains and country properties. Customer, order, and product data carries a storeview attribute so marketing can segment by brand or country natively.

PIM and ERP Integration Stays Magento-Centric

Akeneo, Salsify, NetSuite, SAP Business One stay connected to Magento as the storefront and product master. HubSpot consumes summary data for marketing and CRM but does not replace those integrations.

FAQ

Questions You Might Have

Are you telling us to leave Magento or Adobe Commerce?

Almost never. Magento and Adobe Commerce replatforms are six-figure projects that take a year. Unless your storefront is genuinely failing the business, the right move is to keep the storefront on Magento and migrate the marketing, CRM, and service layer to HubSpot.

What is the actual cost of a Magento replatform if we did one?

Realistically $50K to $200K+ depending on catalog size, B2B complexity, integrations, and migration scope - and 9 to 18 months. That is why we usually do not recommend it. The HubSpot migration we do recommend is in the $5K to $30K range and is scoped on the marketing, CRM, and service layer.

Can HubSpot Commerce replace Magento for us?

For some businesses, yes - small Magento Open Source stores being modernized, or B2B with quote-driven sales. For mid-market or enterprise Magento merchants with complex catalogs, MSI, B2B, or PWA Studio storefronts, Magento stays and HubSpot integrates.

How does Adobe Commerce B2B fit with HubSpot?

They complement each other. Adobe Commerce B2B handles storefront-side B2B (shared catalogs, quotes, net terms). HubSpot brings the CRM, deal pipeline, account scoring, and ABM on top. We design the data exchange to keep company and contact records in sync.

How long does this kind of migration take?

Magento and Adobe Commerce migrations of the marketing, CRM, and service layer typically run 10 to 14 weeks. Adobe Commerce B2B migrations with company accounts and quote workflows can extend to 14 weeks.

How do you pull data out of Magento?

Through the Magento REST API for normal volumes, and via direct database export or middleware (Workato, Make) for very large catalogs and order tables. Data is staged, transformed, and loaded into HubSpot in batches with reconciliation.

What about our Klaviyo or dotdigital programs?

Every program is rebuilt natively as HubSpot Workflows with the same triggers, content, and segmentation. Parallel sends during build keep deliverability stable through cutover.

Will MSI and our inventory data be affected?

No. MSI and inventory stay in Magento. HubSpot receives summary availability and stock signals as product properties for marketing programs but does not replace inventory management.

What about Magento Open Source going forward?

We design the HubSpot side to be storefront-agnostic. If you eventually move from Magento Open Source to Adobe Commerce, Shopify, BigCommerce, or HubSpot Commerce, the marketing, CRM, and service layer in HubSpot stays as-is and only the storefront integration changes.

Will our PIM (Akeneo, Salsify) integration break?

No. PIM integrations stay connected to Magento as the storefront and product master. HubSpot consumes summary product and category data for marketing but does not replace the PIM-to-storefront pipeline.

BOOK CONSULTATION

Make Your Decision

We make everything else easy

With 5+ years of industry experience, 150+ successful projects, and a 98% client satisfaction rate, we've built deep migration expertise across every major CRM, CMS, marketing, and helpdesk platform. Our team has helped 20+ retainer clients personalize their HubSpot setup post-migration, so you don't just inherit a copy of your old system - you launch on a CRM that actually fits how your business runs.

Takes 30 minutes

Delivered by certified HubSpot expert

Magento and Adobe Commerce to HubSpot Migration

Why Migrate from Magento and Adobe Commerce to HubSpot?

PHP and Composer Developer Dependency

The Adobe Commerce Upgrade Treadmill

Hosting, Performance, and Elasticsearch Tuning

Adobe Commerce Pricing and License Renewals

Marketing and Service Are Bolted On

The Real Cost: A High-Maintenance Storefront With a Marketing Stack Bolted On Top

What We Migrate from Magento and Adobe Commerce (Core Data & Assets)

Customers, Orders & Products

Workflows, Email & Abandoned Carts

Storefront, Checkout & Catalog

Payment, Shipping & Connected Tools

Benefits of Migrating From Magento and Adobe Commerce to HubSpot

Avoid a Full Magento Replatform

Replace Multiple Marketing Tools With One

Real B2B CRM for Adobe Commerce B2B

One Customer View Across Magento and the World

Marketing Without a Magento Developer

Predictable Cost Curve

Our Magento and Adobe Commerce to HubSpot Migration Process

Discovery & Stack Audit

HubSpot Build & Integration Setup

Data Migration & Automation Rebuild

Go-Live (Cutover)

Training & Optimization

From Magento and Adobe Commerce Complexity to HubSpot Clarity

What Was in Magento and Adobe Commerce

What We Build in HubSpot

Storefront

Marketing

B2B

Customer Data

Cost Model

Our Clients

David Jenyns

Working with Ratul was a game-changer for us. His expertise and dedication significantly improved our marketing strategies and CRM implementation, leading to noticeable growth in our customer engagement and sales.

Joe Liffrig

HubXpert delivered what we needed. Their team migrated our CRM data from Microsoft Dynamics 365 to HubSpot, ensuring a smooth transition with no disruption. The migration was organized, accurate, and focused on data integrity.

Liselotte Leijten-Deppenbroek

HubXpert successfully migrated over 200,000+ support tickets from Trengo to HubSpot Service Hub, delivering a seamless transition, improved automation, and a scalable customer support operation.

Common Migration Challenges (And How We Solve Them)

We Do Not Recommend a Full Magento Replatform

Adobe Commerce B2B Plus HubSpot

Klaviyo and dotdigital Migration

PWA Studio and Headless Storefronts

Multi-Store and Multi-Brand

PIM and ERP Integration Stays Magento-Centric

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