UI/UX DESIGN

UI/UX Design That Turns Visitors Into Customers

Interactive web experiences that users actually notice and remember, designed by a team that understands what drives business results. From marketing sites to enterprise platforms, every screen is built around your users and your conversion goals. Single-page designs start at $1,500.

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35% Average Conversion Lift

WCAG 2.2 AA Compliant Design

120+ Pages Designed

1-3 Week Design Turnaround

35% Average Conversion Lift

WCAG 2.2 AA Compliant Design

120+ Pages Designed

1-3 Week Design Turnaround

35% Average Conversion Lift

WCAG 2.2 AA Compliant Design

120+ Pages Designed

1-3 Week Design Turnaround

35% Average Conversion Lift

WCAG 2.2 AA Compliant Design

120+ Pages Designed

1-3 Week Design Turnaround

DEFINITION

What Is UI/UX Design?

UI/UX design covers research, information architecture, visual design, and usability testing for a website or app. It decides whether a visitor understands your offer, trusts your brand, and completes the action you came for.

We build every screen around your actual content and your actual conversion goal, not a template stretched to fit. What you get back is ready for a developer to build from, checked for accessibility and speed before it ever ships.

A single landing page moves faster than a full enterprise redesign, but the process behind it stays the same: research, structure, design, refine, test.

STATIC VS DYNAMIC

Static and Dynamic UI/UX

Not every page needs to be dynamic, and forcing complexity into a page that does not need it just adds cost and load time.

1

Static UI/UX

A static interface shows the same content and layout to every visitor. Nothing changes based on who is looking at it or what they did last visit.

  • Faster to load, since there is no personalization logic to run
  • Right fit for marketing pages, landing pages, and content that does not change per visitor
2

Dynamic UI/UX

A dynamic interface changes based on the visitor: their data, their behavior, real-time information, or what they are logged in as.

  • Right fit for dashboards, logged-in apps, ecommerce with live inventory or pricing, and personalized content
  • Costs more to build and maintain, since the interface has to handle more states
the problem

Why Most Redesigns Underperform?

Most design failures are not about taste. They show up in load time, structure, and whether the page was built around real content or a template.

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Built for the Pitch Deck, Not the User

A design that looks impressive in a review meeting but was never tested against how a real visitor scans, reads, and decides can lose most of the conversion a well-designed interface would have captured, industry data puts the gap between a strong and a weak interface at up to 400%.

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One Slow Second Costs Real Money

Each additional second of load time costs roughly 0.3 percentage points of conversion. A design that was not built with performance in mind is already losing customers before anyone reads a word of copy.

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Two Bad Experiences and They Are Gone

Most visitors do not complain, they just leave. Around 70% of customers stop using a brand after two negative experiences, and a confusing layout or a broken flow counts as one.

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Accessibility Patched In After Launch

Keyboard navigation, screen reader support, and color contrast are expensive to retrofit and easy to build in from the start. Accessibility patched in late usually means gaps a real user hits first.

WHO IS IT FOR

Where Is Your Project Starting From?

The right engagement depends on what already exists, not just what you want built.

1

Launching Something New

No existing site or app to work from, just a goal and an audience.

  • Full research-to-launch process, Empathize through Testing
  • Wireframes and design system built from scratch
  • Single-page or content-heavy scope, your choice
2

An Existing Site That Is Not Converting

Traffic arrives, but the page is not turning it into action.

  • Heuristic audit before any redesign work starts
  • Structure and flow fixed, not just visuals
  • Reusable design system so the fix holds across pages
3

Ecommerce Losing Sales at Checkout

Product discovery works, but checkout is where visitors drop off.

  • Product listing and checkout flow redesigned specifically
  • Cart abandonment addressed as a UX problem, not just a discount problem
4

Too Many Pages to Keep Up With

What worked for five pages breaks down at fifty.

  • Enterprise-ready structure that holds up at scale
  • Design system so new pages do not need custom design work every time

OUTCOMES

What Good Design Actually Changes?

The value of design shows up in specific moments, not as a general improvement. These are the moments it affects most.

Visitors Trust You at the Moment They Are Deciding

A template rarely matches what you need. The small gaps show up when a visitor decides if they trust your brand. A layout built around your own content skips that problem completely.

Search Rankings and Conversion Move Together

Page structure, load speed, and clear navigation influence both. A site built for one is usually built for the other, and a site built for neither struggles on both fronts at once.

More Traffic Completes the Page's Job

Calls to action written to match buyer intent at that specific step move more visitors from reading to acting than generic button copy does.

The Experience Holds Up for Every Visitor

Accessibility and load speed get decided during design, not patched in after launch. That means Core Web Vitals and WCAG 2.2 AA compliance, including keyboard and screen reader support, by default.

SEO & AEO

Designing for Search and AI Answer Engines

Search engines and AI answer engines like ChatGPT and Google AI Overviews read your page structure before they read your copy. A layout that hides that structure gets skipped, no matter how good the writing is.

Your Layout Decides What Search Engines Find First

Every design choice, what's a heading, what's a paragraph, what order sections run in, tells search engines and AI answer engines what the page is about. We build that hierarchy into the design itself, not bolt it on after.

  • Heading structure planned during design, not patched in during development
  • Page sections ordered by what visitors and crawlers need to see first

Content Blocks Designed to Carry Facts, Not Just Fill Space

FAQ sections, product cards, and review modules only feed structured data correctly when they are designed with that structure in mind. We design these blocks so the facts are already organized, schema markup just formalizes what the layout already states.

  • FAQ, product, and review sections designed as structured content blocks
  • Layout and markup built together, so nothing gets left for a developer to guess

The Answer Visitors See First Is the Answer AI Quotes

If a visitor has to scroll to find your answer, so does an AI answer engine. We design pages so the direct answer sits at the top of the visual hierarchy, and we keep pages fast, since load speed affects both ranking and how AI crawlers treat a page.

  • Key answers placed in the first visual block, not buried below the fold
  • Fast, lightweight design, since speed affects both search ranking and AI crawling
WHAT WE DO

What's Included?

Seven services, one connected design process from research to launch.

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Faster Concepts, Same Human Review

AI-assisted wireframing and prototyping speeds up early concepting, and generative tools help produce first-pass asset variations faster than doing every option by hand. Every layout and interaction decision is still reviewed and refined by a designer before it reaches you.

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Smarter Personalization and Accessibility Checks

Automated accessibility scanning catches contrast, labeling, and keyboard-navigation issues earlier in the process, and AI-driven personalization can adapt content or layout to real user behavior once a site is live, on top of the WCAG 2.2 AA baseline we build in by default.

WHEN YOU NEED IT

When Do You Actually Need Modern UI/UX?

Not every site needs a redesign right now. These are the signals that usually mean it is time.

Signals it's time:
  • Your bounce rate keeps climbing and you cannot point to a specific reason why

  • You are running on a template that was never built around your actual content

  • Mobile visitors convert at a noticeably different rate than desktop visitors

  • You are entering a new market or facing new competitors with a stronger digital presence

  • AI answer engines and search results increasingly surface competitors instead of you

  • Your design has not changed since before mobile-first indexing and Core Web Vitals became ranking factors

The Payoff

How HubSpot Integration Can Benefit You

When your systems are properly connected, the impact is immediate. Your team works faster, your data becomes reliable, and your operations start to make sense.

1

Reliable Centralized Customer Data You Can Trust

When data is spread across tools, it becomes unreliable. Integration brings everything into HubSpot as a single source of truth.

  • All customer interactions in one place
  • No duplicate or conflicting data
  • Better visibility across teams
2

Accelerated Operations with Reduced Manual Work

Manual updates and data transfers slow teams down and introduce errors. Integration removes that friction.

  • Automatic data sync between systems
  • Reduced manual entry and human errors
  • Faster response and execution time
3

Enhanced Reporting and Informed Decision-Making

Disconnected systems lead to inaccurate reports. With proper integration, your data becomes consistent and usable.

  • Real-time reporting across platforms
  • Accurate attribution and performance tracking
  • Clear insights for better decisions
4

Enhanced Team Alignment Across All Departments

Sales, marketing, and operations often work in silos. Integration ensures everyone works from the same data.

  • Shared visibility across teams
  • Consistent workflows and processes
  • Improved collaboration and accountability
YOUR OPTIONS

HubXpert vs Others

The differences show up less in the final screens and more in who actually does the work, and what happens after the contract is signed.

Group (1)-4 HubXpert Generalist Agency / In-House
Who designs your project A senior designer, scoped upfront Often assigned after signing, or whoever you can hire
Pricing Published packages, fixed scope Quoted per project and prone to expanding, or a full-time salary
Business and conversion thinking Built into every screen Varies by studio, or depends on the hire's background
Platform-specific handoff Design files structured for your stack Usually outsourced, guessed at, or simply not offered
Accessibility and performance Checked during design, not after Often addressed late, if at all
A design system for future pages Delivered as part of the engagement Frequently a separate line item, or never built
If the engagement is not working Pause between phases, keep completed work Contract terms vary, or you are managing an employee
OUR PROCESS

Our UI/UX Design Process

Six stages from first conversation to launch, with the path branching once depending on whether we are building new or improving what exists.
Step 1.

Discover & Research

We begin by deeply understanding your business, industry, and users to uncover pain points and opportunities.
  • Business, industry, and user research before any design starts
  • Pain points and opportunities identified up front
  • Findings shape the design brief, not just intuition
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Step 2.

Design Approach by Project Type

This step depends on whether we are building new or improving what exists. We choose one of the two paths below.
  • Designing from scratch: Empathize, Ideate, Define, Prototype, Testing
  • Redesign projects: workflows, usability, and brand alignment improved, not rebuilt from zero
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Step 3.

Design & Refine

Our team brainstorms creative ideas and sketches wireframes to map the structure and flow of your product.
  • Wireframes map structure and flow before visual design starts
  • Creative concepts sketched and reviewed as a team
  • A clear blueprint agreed before detailed design begins
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Step 4.

Build the Design System

We create a design system with reusable components, typography, color palettes, and guidelines.
  • Reusable components, typography, and color palettes documented
  • Guidelines your team can apply to future pages
  • Consistency built in, not patched on later
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Step 5.

Perfecting the Details

Through collaboration and feedback, we craft pixel-perfect designs that balance aesthetics with functionality.
  • Pixel-perfect design balanced against real functionality
  • Collaboration and feedback built into the iteration process
  • Every round refines toward the agreed conversion goal
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Step 6.

Deliver & Support

After delivering the final product, we offer ongoing support to optimize the design as your needs evolve.
  • Final files and handoff delivered in full
  • Ongoing support available as your needs evolve
  • Minor tweaks to major updates, same team throughout
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PACKAGES

UI/UX Design Cost & Packages

UI/UX Design, Single Page

$1,500 /project

Timeline: 1 to 3 weeks from kickoff to final files, depending on revision rounds.

  • UX research summary based on your goals and audience
  • Wireframes for one page, built around one conversion goal
  • High-fidelity Figma design, desktop and mobile
  • Up to 2 rounds of revisions
  • Design handoff file for your developer

UI/UX Design, Content-Heavy Website

$5,000 /project

Timeline: 4 to 8 weeks from kickoff to final files, depending on page count and revisions.

  • UX research and a heuristic audit of your current site
  • Information architecture and site map for up to 8 pages
  • High-fidelity Figma design for all pages, desktop and mobile
  • Reusable design system for repeatable page types
  • Up to 3 rounds of revisions
  • Design handoff file structured for your developer

UI/UX Design, Interactive 3D Website

$10,000 /project

Timeline: 8 to 12 weeks from kickoff to final files.

  • UX research and audit for 3D elements
  • 8-page site map marking 3D elements
  • Art direction for up to 3 3D scenes
  • Figma design with 2D fallback for 3D scenes
  • Interactive prototype to review scene behavior
  • Reusable design system for repeatable pages
  • Motion spec for your 3D/WebGL developer
  • Up to 3 rounds of revisions
  • Handoff file for developer or 3D engineer
CUSTOM SCOPE

When Your Project Does Not Fit Either Package

Ecommerce catalogs, full design systems, app interfaces, and multi-brand sites all get scoped on their own terms rather than squeezed into a package built for something else.

WHY HUBXPERT

Why HubXpert?

The differences show up in the details: who does the work, whether accessibility gets checked before launch, and whether the credentials behind the design are real.

Design That Gets Noticed

A team built specifically around high-end interactive design, not a general dev shop that also designs. These services cover B2B companies and consumer brands alike.

Accessible and Fast by Default

Accessibility and load speed are decided during design, not fixed after launch. Screens are checked for Core Web Vitals and built against WCAG 2.2 AA, including keyboard and screen reader support.

Business Understanding Built In

We also run HubSpot and CRM implementations for clients, so design decisions get made with growth in mind, not looks alone. Navigation and forms are built around what moves a lead forward.

HubSpot Credentials

We hold Platinum Partner status, plus accreditations in Onboarding, Custom Integration, and CRM Data Migration. That experience backs how we design, not just what we design.

CASE STUDIES

Featured Design Works

Interactive web experiences we have designed, from marketing sites to enterprise platforms.

Lurian

Hubxpert specializes in transforming the digital presence of growing businesses, such as interior design firms, wellness practices, and B2B enterprises, using the powerful HubSpot CMS and custom-engineered themes. We offer a comprehensive, turnkey process from initial UI/UX design to seamless CRM integration and website launch, aiming to elevate brand authority and build high-converting systems for their clients.

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Imaginate Your Space

Hubxpert specializes in transforming digital web environments, such as interactive product showcases, dynamic landing pages, and immersive corporate sites, using custom 3D web development integrated directly into the HubSpot CMS. We offer  turnkey process from initial 3D modeling and creative design to final coding and HubSpot deployment, aiming to maximize user engagement and drive higher conversion rates for modern brands.

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Swept Works

Developed by the expert team at Hubxpert for Swept, this comprehensive janitorial software platform is designed to transform workforce management for commercial cleaning businesses. We built a solution that replaces operational chaos with seamless, real-time visibility. Featuring GPS-enabled time tracking, intuitive shift scheduling, multi-lingual cleaner checklists, and built-in messaging, the platform equips cleaning companies with the exact tools they need to ensure quality control.

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OUR IMPACT

Trusted by 200+ Teams Worldwide

HubXpert has helped businesses across industries design interfaces that hold up under real traffic, not just a first look.

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35%

Average Conversion Lift

Average Conversion Lift

Measured against the client's previous design, once the new layout had run long enough to compare full funnels, not just a few days of traffic.

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40+

Design Systems Delivered

Design Systems Delivered

Reusable component libraries that let a client's team add new pages without commissioning new design work every time.

FAQ

Questions You Might Have

  • UI/UX design covers research, information architecture, visual design, and usability testing for a website or app. It decides whether a visitor understands your offer, trusts your brand, and converts.

  • Depends on your goals. A refresh updates the look. A redesign fixes structure, flow, and content too. If conversion is flat or users get lost, the problem is usually structure, meaning a redesign.

  • A single, focused page starts at $1,500. A full content-heavy website redesign, up to 8 pages with reusable modules, starts at $5,000. Ecommerce catalogs and larger systems are scoped individually.

  • Direct interviews with real users to find where they get stuck, plus a structured heuristic review of your site against known usability standards. You get a ranked fix list, ordered by impact.

  • Yes. Page structure, load speed, and clear navigation all influence both search rankings and conversion. A site built for one is usually built for the other, so the two improve together.

  • Yes. We hand off design files structured for your developer to build from, on HubSpot or elsewhere. The handoff file is a standard part of both design packages.

  • You own the final files, including source Figma files, once the project is paid in full. There is no ongoing license or dependency on us to keep using them. The handoff is complete.

  • Yes, for select past projects where the client has agreed to it. Ask and we will see who is available. This is a normal part of how we close design engagements.

  • You can end the engagement at any project milestone. You keep all completed work through that point. Revisions are built into each package; extra rounds are scoped and quoted before starting.

  • Share your goals and current site. We scope the package and timeline before any design work starts, so you know exactly what you are buying and when you will have it.

BOOK CONSULTATION

Ready to Start?

Ready to talk about your UI/UX design project? Share your goals and current site. We will scope the package and timeline that fits.

Icon-Apr-08-2026-10-02-31-8097-AM Takes 30 minutes
Icon-Apr-08-2026-10-02-31-8097-AM Reply in 24 hrs → Scoped quote → Kickoff begins
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