Drupal to

HubSpot Migration

Without Losing Data

Move from Drupal to HubSpot CMS with a structured migration that preserves your content types, taxonomies, multilingual structure, and SEO equity - and replaces a developer-dependent platform with a CMS marketing teams can actually run.

Trusted by 50+ healthcare organizations

Teams that leveled up their development with HubXpert

The Problems

Why Migrate from

Drupal to HubSpot?

These are patterns we see in nearly every Drupal site once marketing leadership audits the total cost of ownership.

Developer-Dependent for Every Change

Drupal is powerful, but power flows through code. Adding a content type, changing a View, updating a Webform - most of it requires a developer and a deployment cycle. Marketing waits weeks for changes that should take minutes on a modern platform.

Module Dependency and Upgrade Pain

Your site runs on dozens of contrib modules with their own release schedules, dependency chains, and security patch cycles. Major version upgrades (Drupal 7 → 9 → 10 → 11) regularly become multi-quarter projects that consume the engineering team.

Limited Marketer Tools Out of the Box

Drupal core doesn't include lead capture, email marketing, automation, or CRM. Each one is a contrib module (Webform, Mailchimp module, Mautic integration) or a third-party platform - none of which share a unified data model.

Hosting and Performance Complexity

Drupal performs well when tuned, but tuning means Varnish, Memcache, CDN, Solr or Elasticsearch, and developer attention. Managed Drupal hosts (Acquia, Pantheon, Platform.sh) help but are expensive - and the operational complexity remains in your stack.

Talent Cost and Scarcity

Senior Drupal developers are increasingly expensive and harder to hire as the JavaScript and headless CMS ecosystems pull talent elsewhere. Your team's bus factor on Drupal expertise is a real risk most leaders don't talk about openly.

The Real Cost: A CMS That Eats Engineering Hours

Drupal's license is free. Senior Drupal developer hours, hosting infrastructure, security audits, and module upgrade projects are not. Many enterprises spend $150K to $500K+ per year on Drupal operations - for a site marketing still can't fully own. HubSpot CMS replaces most of that overhead and folds in the marketing platform.

Hubspot Users

How Many Businesses Are Moving to HubSpot?

The amount is a lot in the last 12 years. It is very obvious why businesses are moving or migrating.  

HubSpot offers an easy to use high growth & fast deploy CRM platform that build for scale. You’ll find everything you need to run your business.

Request a Quote

The SOLUTION

What We Migrate from Drupal

(Core Data & Assets)

Most migrations move pages and break taxonomies. We migrate the full depth of your Drupal site - content types, taxonomies, paragraphs, multilingual content, Views, and the modules marketing actually depends on.

Pages, Posts & Content
- Pages - homepage, landing pages, basic pages, custom content types
- Articles, blog posts, and news content with publication dates and authors
- Custom Content Types mapped to HubSpot content structures or Custom Objects
- Paragraphs and Layout Builder content rebuilt as HubSpot modules
- Media library - images, videos, files with alt text and metadata preserved
- Taxonomies translated into HubSpot's topic and tag structure
- Multilingual content (Drupal core i18n) migrated to HubSpot multi-language sites
Templates, Themes & Designs
- Drupal theme recreated as HubSpot CMS templates
- Twig templates recreated using HubSpot's HUBL templating language
- Layout Builder layouts translated into HubSpot drag-and-drop pages
- Paragraph types translated into HubSpot custom modules
- Block configuration recreated as Global Modules
- Responsive design preserved across breakpoints
- Theme customizations and custom CSS / JS migrated
SEO, Forms & Site Structure
- URL aliases preserved - 1:1 redirects from Pathauto patterns
- 301 redirect mapping for every existing URL
- Drupal SEO module metadata migrated (Metatag, Yoast Drupal, RealFavGen)
- XML sitemap rebuilt (replacing the XML Sitemap module)
- Robots.txt and canonical tags preserved
- Schema.org Metatag markup recreated (Article, Product, FAQ, BreadcrumbList)
- Drupal forms (Webform, core Contact) rebuilt as HubSpot Forms
Integrations & Connected Tools
- Marketing tools - Mautic, Mailchimp, Marketo - folded into HubSpot Marketing Hub
- CRM integrations - Salesforce Suite, CiviCRM - data routed through HubSpot
- E-commerce - Drupal Commerce migrated to HubSpot Commerce or Shopify
- Analytics - GA4 reconnected, HubSpot Analytics added natively
- Search - Apache Solr / Elasticsearch replaced with HubSpot's native search
- Membership and paywall modules - reviewed for replacement strategy
- Custom REST API and JSON:API integrations rebuilt against HubSpot API

BENEFITS

Benefits of Migrating

From Drupal to HubSpot

When the marketing team stops being blocked by the engineering team, every other marketing metric improves. Moving off Drupal is one of the biggest unlocks a marketing leader can deliver.

Marketing Owns the CMS

Drag-and-drop editing, modular templates, and AI-assisted writing let marketers ship pages without developer queues. Developers handle templates; marketing handles content.

No More Module Upgrades

HubSpot CMS includes security, performance, and platform updates managed by HubSpot. The Drupal 9-to-10 or 10-to-11 upgrade project disappears. Major version migrations become irrelevant.

Native Marketing Platform

Forms, email marketing, automation, CRM, smart content, and reporting are native - not modules. One platform, one database, one source of marketing truth.

Performance Without Tuning

CDN, caching, image optimization, and Core Web Vitals are managed by HubSpot. The Varnish / Memcache / Solr stack you maintain disappears.

Significant Engineering Cost Reduction

Most Drupal shops reduce their CMS engineering spend by 60-80% after migration. Engineering capacity moves from CMS maintenance to product engineering - where it actually drives revenue.

SEO Equity Preserved

Every URL gets a 1:1 redirect, every metadata field migrates, every schema markup is recreated. Migrations done right don't cost rankings.

our process

Our Drupal to HubSpot

Migration Process

A clear, step-by-step execution plan with full visibility at every stage. No black boxes, no unexpected issues during migration.

Step 1.

Discovery & Architecture Audit

We crawl your Drupal site and document content types, taxonomies, paragraphs, and Views.

Full Drupal audit including content types, paragraphs, and field configurations
Taxonomy structure mapping
Views and dynamic display inventory
Multilingual scope and SEO baseline

Step 2.

Design Rebuild & Content Modeling

We rebuild your theme and design system natively in HubSpot CMS.

Theme recreated as HubSpot CMS templates with HUBL
Paragraph types translated into custom modules
Layout Builder layouts rebuilt for HubSpot's drag-and-drop pages
Content models defined for HubSpot's structure

Step 3.

Content Migration & SEO Mapping

We migrate content in batches with SEO preservation at every step.

Pages and articles migrated with metadata, authors, and dates intact
Taxonomies translated to HubSpot topics and tags
301 redirects mapped 1:1 for every URL alias
Multilingual content migrated with language tags and hreflang

Step 4.

Go-Live (Cutover)

Your site goes live with zero SEO loss and a clean handoff.

DNS cutover scheduled for low-traffic hours
Redirects deployed and validated with a live crawl
Sitemap submitted to Google Search Console (per language)
Drupal site kept as read-only archive for 90 days

Step 5.

Training & Support

We train your team on the new HubSpot CMS workflow.

Marketing team training on page editing and modules
Developer training on HUBL and HubSpot template customization
Reference guides for Drupal-to-HubSpot equivalents
30-day SEO monitoring and post-launch tuning

THE DIFFERENCE

From Drupal Complexity to

HubSpot Clarity

The worst outcome of a migration is ending up with a HubSpot system that still feels like Drupal. We use the migration as an opportunity to simplify, restructure, and improve how your CRM actually works.

	What Was in Drupal	What We Build in HubSpot
Ownership	Developer-led - content types, Views, and forms require code and deployments	Marketing-led - content modeling, modules, and forms editable without developer queues
Maintenance	Contrib module upgrades, Drupal major-version migrations, security patch cycles	Hosted platform with no modules - security, performance, and updates managed by HubSpot
Performance	Performance achieved through Varnish, Memcache, Solr, and developer tuning	CDN, caching, image optimization, and Core Web Vitals managed natively
Marketing	Drupal Webform plus separate marketing tools plus separate CRM	Native forms, email marketing, automation, CRM, and smart content in one platform
Cost	Senior Drupal developer hours, hosting, security audits, upgrade projects	Predictable platform pricing with engineering capacity freed for product work

David Jenyns

Creator of SYSTEMology®

Working with Ratul was a game-changer for us. His expertise and dedication significantly improved our marketing strategies and CRM implementation, leading to noticeable growth in our customer engagement and sales.

Faster time to value with
unified data

60%

Personalized experience have
increased stats.

10,000+

Joe Liffrig

Technology Product Leader at Cornerstone Licensing

HubXpert delivered what we needed. Their team migrated our CRM data from Microsoft Dynamics 365 to HubSpot, ensuring a smooth transition with no disruption. The migration was organized, accurate, and focused on data integrity.

CRM Records Migrated

33,638+

Data Accuracy Maintained

100%

Liselotte Leijten-Deppenbroek

Chief Operating Officer

HubXpert successfully migrated over 200,000+ support tickets from Trengo to HubSpot Service Hub, delivering a seamless transition, improved automation, and a scalable customer support operation.

Support tickets migrated

200,000+

Service pipelines & automations implemented

65+

CHALLENGES

Common Migration Challenges (And How We Solve Them)

Migration issues don't come from the transfer itself. They come from poor planning, bad mapping, and no validation. We fix these before they become problems.

Zero SEO Loss

Every URL alias gets a 1:1 301 redirect. Metatag module data migrates intact. Schema markup is recreated. Sitemap is resubmitted to search engines.

Content Types and Paragraphs Translated Cleanly

Drupal Content Types map to HubSpot content structures. Paragraph types become HubSpot custom modules. Layout Builder layouts become drag-and-drop pages.

Taxonomies Preserved

Drupal taxonomies translate to HubSpot's topic and tag structure. Term hierarchies are preserved where possible, restructured for clarity where Drupal's nesting was excessive.

Multilingual Content Handled

Drupal core i18n content migrates to HubSpot's multi-language site features. URL structure (subdirectories or subdomains) is preserved or improved.

Views and Dynamic Lists Rebuilt

Views configurations are rebuilt as HubSpot dynamic content modules and HubSpot blog listings. Filtering, sorting, and exposed filters are recreated.

No Downtime

The HubSpot site is built and tested in parallel. DNS cutover is scheduled outside business hours. Drupal stays available as a read-only archive.

FAQ

Questions You Might Have

Can you migrate from Drupal 7, 8, 9, and 10?

Yes. All major Drupal versions are supported. We use the appropriate extraction method for each - Drupal 7 typically needs Migrate API or direct database access; Drupal 8+ uses JSON:API or REST API for cleaner extraction.

Will we lose SEO rankings during migration?

No, if it's done correctly. Every URL alias gets a 1:1 301 redirect, every metadata field migrates, every piece of schema markup is recreated, and the sitemap is resubmitted. Most clients see ranking stability or improvement.

Can you migrate our Custom Content Types?

Yes. Content Types map to HubSpot content structures - blog posts, knowledge articles, dynamic pages, or HubSpot Custom Objects depending on the use case. Paragraph types become HubSpot custom modules.

What happens to our Views?

Views are rebuilt as HubSpot dynamic content modules and HubSpot blog or listing pages. The filtering, sorting, and exposed filter behavior is recreated natively in HubSpot.

Can you migrate our multilingual setup?

Yes. Drupal multilingual content (i18n) migrates to HubSpot's multi-language site features. URL structure, language switcher, hreflang tags, and translated metadata all come across.

How long does a Drupal to HubSpot migration take?

Most Drupal migrations run 10 to 14 weeks because of the depth of content types, paragraphs, and Views. Larger or multilingual sites with significant module customization can take up to 18 weeks.

Is there any downtime during cutover?

No. The HubSpot site is built and tested in parallel. DNS cutover is scheduled for low-traffic hours, and the Drupal site stays available as a read-only archive for 90 days.

What about Drupal Commerce?

Drupal Commerce stores can migrate to HubSpot Commerce (for smaller catalogs) or to Shopify with a HubSpot integration (for larger catalogs). We help you choose based on your catalog and order volume.

What happens to our Drupal Webform configurations?

Every Webform is rebuilt as a HubSpot Form, with field types preserved and submissions routed into the HubSpot CRM. Complex conditional logic is recreated using HubSpot's form intelligence and progressive profiling.

Can our Drupal developers contribute to HubSpot?

Yes. HubSpot CMS uses HUBL (a Twig-like templating language) that Drupal developers pick up quickly. Templates, modules, and serverless functions can all be developer-built - but most day-to-day editing moves to marketing.

BOOK CONSULTATION

Make Your Decision

We make everything else easy

With 5+ years of industry experience, 150+ successful projects, and a 98% client satisfaction rate, we've built deep migration expertise across every major CRM, CMS, marketing, and helpdesk platform. Our team has helped 20+ retainer clients personalize their HubSpot setup post-migration, so you don't just inherit a copy of your old system - you launch on a CRM that actually fits how your business runs.

Takes 30 minutes

Delivered by certified HubSpot expert

Drupal to HubSpot Migration Without Losing Data

Why Migrate from Drupal to HubSpot?

Developer-Dependent for Every Change

Module Dependency and Upgrade Pain

Limited Marketer Tools Out of the Box

Hosting and Performance Complexity

Talent Cost and Scarcity

The Real Cost: A CMS That Eats Engineering Hours

What We Migrate from Drupal (Core Data & Assets)

Pages, Posts & Content

Templates, Themes & Designs

SEO, Forms & Site Structure

Integrations & Connected Tools

Benefits of Migrating From Drupal to HubSpot

Marketing Owns the CMS

No More Module Upgrades

Native Marketing Platform

Performance Without Tuning

Significant Engineering Cost Reduction

SEO Equity Preserved

Our Drupal to HubSpot Migration Process

Discovery & Architecture Audit

Design Rebuild & Content Modeling

Content Migration & SEO Mapping

Go-Live (Cutover)

Training & Support

From Drupal Complexity to HubSpot Clarity

What Was in Drupal

What We Build in HubSpot

Ownership

Maintenance

Performance

Marketing

Cost

Our Clients

David Jenyns

Working with Ratul was a game-changer for us. His expertise and dedication significantly improved our marketing strategies and CRM implementation, leading to noticeable growth in our customer engagement and sales.

Joe Liffrig

HubXpert delivered what we needed. Their team migrated our CRM data from Microsoft Dynamics 365 to HubSpot, ensuring a smooth transition with no disruption. The migration was organized, accurate, and focused on data integrity.

Liselotte Leijten-Deppenbroek

HubXpert successfully migrated over 200,000+ support tickets from Trengo to HubSpot Service Hub, delivering a seamless transition, improved automation, and a scalable customer support operation.

Common Migration Challenges (And How We Solve Them)

Zero SEO Loss

Content Types and Paragraphs Translated Cleanly

Taxonomies Preserved

Multilingual Content Handled

Views and Dynamic Lists Rebuilt

No Downtime

Other Migration to HubSpot We Offer

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Close CRM

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Contentful

ConvertKit

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CSV Files

Custom CRM

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Drupal

Eloqua

FileMaker Pro

Freshdesk

Freshsales

GetResponse

Ghost

GoHighLevel

Google Sheets

Gorgias

Groove by Clari

Help Scout

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