PrestaShop to HubSpot

Migration Without

Losing Customer Data

For most PrestaShop stores - particularly those running on legacy 1.6 or 1.7 versions and a stack of community modules - the right move is to keep the storefront where it is and migrate the marketing, CRM, and service layer to HubSpot, ending the module-maintenance treadmill that has quietly become a full-time job.

Trusted by 50+ healthcare organizations

PrestaShop to HubSpot to HubSpot Migration

Teams that leveled up their development with HubXpert

The Problems

Why Migrate from

PrestaShop to HubSpot?

These are patterns we see across PrestaShop merchants - most of them European mid-market - who chose PrestaShop for its open-source flexibility but ended up owning the maintenance burden that came with it.

Module Quality Varies Wildly

The PrestaShop Marketplace has thousands of modules from hundreds of developers, and the quality range is enormous. A module from a top developer is solid; a module from a one-person shop in 2017 may not work with PrestaShop 1.7.8, let alone PrestaShop 8. Compatibility testing is on you, and many merchants stay on older versions because their modules will not survive an upgrade.

Smaller Community Than WordPress or Magento

PrestaShop has a real community, but it is smaller than WordPress, smaller than Magento, and smaller than the BigCommerce or Shopify ecosystems. Finding developers fluent in PrestaShop's Symfony-based architecture, Smarty templates, hooks, and module structure is harder than for the bigger platforms - and recruitment cost reflects that.

Documentation Gaps for English-Speaking Teams

PrestaShop is a French project. The official documentation has improved, but module documentation, forum threads, and ecosystem resources skew French-language. English-speaking teams find themselves running French forum threads through translation to debug an issue that a French team would solve in minutes.

Hosting and DevOps Burden Stays With You

Unlike Shopify or BigCommerce, PrestaShop hosting, security, performance tuning, backups, and PHP version management are your responsibility. Most merchants run PrestaShop on managed hosts, but the application-layer maintenance - caching, image optimization, module updates, security patches - stays in-house or with an agency on retainer.

Modernization Stuck on Legacy PHP and Themes

Many PrestaShop stores are still on 1.6 or early 1.7 because the upgrade to 1.7.8 or PrestaShop 8 breaks too many modules and themes. The modernization conversation - Symfony architecture, modern PHP versions, Hummingbird theme - is a project on its own, often $20K to $80K, before any marketing or CRM migration even starts.

The Real Cost: A Capable Open-Source Storefront With a Maintenance Budget Hidden In Hours

PrestaShop is free in license. The hosting, paid modules, theme licenses, developer time, and marketing tools stacked on top routinely cost $20K to $80K a year for a mid-market merchant. The bigger hidden cost is the developer hours spent keeping the module ecosystem stable through PrestaShop core upgrades. HubSpot replaces most of the marketing and service layer with one platform and lets PrestaShop keep doing the storefront.

Hubspot Users

How Many Businesses Are Moving to HubSpot?

The amount is a lot in the last 12 years. It is very obvious why businesses are moving or migrating.  

HubSpot offers an easy to use high growth & fast deploy CRM platform that build for scale. You’ll find everything you need to run your business.

Request a Quote

The SOLUTION

What We Migrate from PrestaShop

(Core Data & Assets)

For most PrestaShop stores, we keep the storefront on PrestaShop and migrate the marketing, CRM, and service layer to HubSpot.

Customers, Orders & Products
- Customers - full PrestaShop customer records imported as HubSpot Contacts via the PrestaShop Webservice (REST API) or direct database export
- Order history - every PrestaShop order brought into HubSpot as a Deal or Order object with line items, status, totals, and credit slips
- Product catalog - PrestaShop products, combinations (variants), and attributes synced into HubSpot Products as reference data
- Customer LTV, AOV, order count, and time-since-last-order calculated and written to the Contact record
- Customer groups (default, guest, wholesale, VIP) mapped to HubSpot lists, lifecycle stages, and contact properties
- Multi-shop and multi-store data unified into HubSpot with shop as a contact and order property
- Newsletter subscriber data and consent flags migrated from PrestaShop or third-party newsletter modules
Workflows, Email & Abandoned Carts
- Mailchimp, SendinBlue (Brevo), and Mailjet programs rebuilt as HubSpot Workflows in Marketing Hub
- Abandoned cart modules (CartReminder, Reminder Pro, AbandonedCart) replaced by HubSpot abandoned cart workflows
- Post-purchase, win-back, and replenishment flows rebuilt natively in HubSpot Marketing Hub
- PrestaShop email templates and transactional notifications kept in PrestaShop or moved to HubSpot transactional
- Customer segmentation rules from PrestaShop or third-party ESPs rebuilt as HubSpot Active Lists
- Loyalty modules (Loyalty Points, Loyalty Program) translated into HubSpot workflow triggers and lifecycle programs
- Service automations from helpdesk modules or external tools rebuilt as HubSpot Service Hub workflows
Storefront, Checkout & Catalog
- Storefront stays on PrestaShop in nearly all migrations - we focus on the marketing, service, and CRM layer
- If you do migrate the storefront: HubSpot Commerce setup is scoped separately and only recommended for small catalogs or quote-driven B2B
- Themes (Hummingbird, Classic, custom Smarty themes) documented and the marketing pages - about, blog, landing pages - selectively rebuilt on HubSpot CMS Hub
- PrestaShop Back Office stays as the storefront admin; HubSpot becomes the marketing and service admin
- URL structure preserved with 1:1 redirects for any pages moved from PrestaShop to HubSpot CMS
- PrestaShop CMS pages and category descriptions selectively migrated where they have SEO value
- Multilingual setups (PrestaShop's built-in language management) translated to HubSpot multi-language for marketing pages
Payment, Shipping & Connected Tools
- Payment - Stripe, PayPal, Adyen, regional providers (Mollie, HiPay, Klarna) stay on PrestaShop for checkout; HubSpot connects for revenue reporting
- Shipping - PrestaShop shipping modules, Mondial Relay, Colissimo, GLS, Chronopost stay on PrestaShop; tracking events flow into HubSpot
- ERP and accounting - Sage, EBP, Cegid, QuickBooks, Xero reconnected to PrestaShop with HubSpot getting customer and order summaries
- Marketing tools - Mailchimp, SendinBlue (Brevo), Mailjet, Klaviyo retired and consolidated into HubSpot Marketing Hub
- Marketplace integrations - Amazon, eBay, Cdiscount, Fnac modules stay connected to PrestaShop as channels
- Helpdesk - Zendesk, Freshdesk, Crisp, helpdesk modules migrated to HubSpot Service Hub
- Analytics - GA4 reconnected; HubSpot Analytics added for marketing attribution across the customer journey

BENEFITS

Benefits of Migrating

From PrestaShop to HubSpot

When PrestaShop keeps doing storefront and HubSpot owns the marketing, CRM, and service layer, the module-maintenance burden drops on the marketing side and the customer data finally lives in one place.

End the Marketing Module Patchwork

Newsletter modules, popup modules, lead capture modules, abandoned cart modules - all consolidate into HubSpot. The module-maintenance burden on the marketing side effectively goes to zero.

One Customer Record Across PrestaShop and Beyond

Order history from PrestaShop, marketing engagement, support tickets, and chat conversations all live on one HubSpot Contact and Company timeline.

Keep PrestaShop For What It Does Well

PrestaShop serves as the storefront, product catalog, and Back Office. We migrate the marketing, CRM, and service layer to HubSpot - not the parts of the stack you actually want to keep.

Marketing Without Smarty or Hooks

Email, landing pages, automation, and lifecycle programs move out of PrestaShop modules and Smarty templates and into HubSpot's drag-and-drop tools that marketers can edit without filing a developer ticket.

Multilingual Marketing for Multi-Country Teams

PrestaShop is strong in multi-country, multi-language commerce. HubSpot's multi-language content and email features carry that strength into the marketing layer with cleaner editor UX.

Lower Module License and Maintenance Cost

Paid marketing modules, license renewals, and developer hours add up. Most clients save 25 to 50 percent on the marketing-and-service portion of the stack within the first year.

our process

Our PrestaShop to HubSpot

Migration Process

A clear, step-by-step execution plan with full visibility at every stage. No black boxes, no unexpected issues during migration.

Step 1.

Discovery & Module Audit

We inventory the PrestaShop stack - modules, themes, integrations, marketplace channels - and decide what stays, moves, or retires.

PrestaShop Back Office and module audit (active, last update, license)
Theme and Smarty customization review
Customer, order, and product data baseline via Webservice (REST API) or database export
Decision: keep storefront on PrestaShop (nearly always) or scope a separate HubSpot Commerce project

Step 2.

HubSpot Build & Integration Setup

We set up your HubSpot portal and connect PrestaShop so customer, order, and product data flows in cleanly.

HubSpot Marketing Hub, Sales Hub, and Service Hub configured
PrestaShop integration built via Webservice or middleware (Make, Workato, custom)
Custom properties for AOV, LTV, order count, customer group, shop, language
Lifecycle stages, lead scoring, and multi-language programs designed

Step 3.

Data Migration & Automation Rebuild

Customers, orders, and products move into HubSpot. SendinBlue, Mailchimp, and Mailjet programs are rebuilt natively.

Customer and order history migrated via Webservice in batches with reconciliation
SendinBlue / Mailchimp / Mailjet / Klaviyo programs rebuilt as HubSpot Workflows
Abandoned cart, post-purchase, and win-back flows tested in multiple languages
Helpdesk module data and external helpdesk tickets migrated to HubSpot Service Hub

Step 4.

Go-Live (Cutover)

We cut email, automation, and service over to HubSpot in a controlled window - PrestaShop keeps running the storefront throughout.

Marketing modules paused; HubSpot workflows activated in sequence
DNS for marketing subdomains pointed at HubSpot
Service tickets routed to HubSpot Service Hub
First 14 days of revenue and engagement reconciled against pre-cutover baseline

Step 5.

Training & Optimization

We train your marketing, ecommerce, and service teams on the new HubSpot-plus-PrestaShop workflow.

Ecommerce marketer training on workflows, segments, and PrestaShop-aware properties
Multi-language marketing training for international teams
Service team training on HubSpot Service Hub and conversation routing
30-day post-launch tuning, attribution, and reporting refinement

THE DIFFERENCE

From PrestaShop Complexity to

HubSpot Clarity

The worst outcome of a migration is ending up with a HubSpot system that still feels like PrestaShop. We use the migration as an opportunity to simplify, restructure, and improve how your CRM actually works.

	What Was in PrestaShop	What We Build in HubSpot
Storefront	PrestaShop on Symfony with Smarty themes - open-source, flexible, with module-quality variability	Storefront stays on PrestaShop; HubSpot Commerce only used in narrow cases (small catalog, B2B-only)
Marketing	SendinBlue / Mailchimp / Mailjet plus PrestaShop newsletter modules - multiple tools each with their own license	Email, SMS, workflows, and segments native in HubSpot Marketing Hub on one customer database
Module Maintenance	Marketplace modules updated on independent cadences; PrestaShop core upgrades break some modules every cycle	Marketing, CRM, and service layer hosted by HubSpot - no modules to maintain on that side of the stack
Documentation	Strong French-language community; English-language documentation and forum coverage thinner	HubSpot Academy and Knowledge Base are comprehensive in English with strong multi-language support
Cost Model	PrestaShop free + hosting + paid modules + theme licenses + developer hours + marketing tools	PrestaShop stays for the storefront; HubSpot replaces marketing and service tools with seat-based pricing

David Jenyns

Creator of SYSTEMology®

Working with Ratul was a game-changer for us. His expertise and dedication significantly improved our marketing strategies and CRM implementation, leading to noticeable growth in our customer engagement and sales.

Faster time to value with
unified data

60%

Personalized experience have
increased stats.

10,000+

Joe Liffrig

Technology Product Leader at Cornerstone Licensing

HubXpert delivered what we needed. Their team migrated our CRM data from Microsoft Dynamics 365 to HubSpot, ensuring a smooth transition with no disruption. The migration was organized, accurate, and focused on data integrity.

CRM Records Migrated

33,638+

Data Accuracy Maintained

100%

Liselotte Leijten-Deppenbroek

Chief Operating Officer

HubXpert successfully migrated over 200,000+ support tickets from Trengo to HubSpot Service Hub, delivering a seamless transition, improved automation, and a scalable customer support operation.

Support tickets migrated

200,000+

Service pipelines & automations implemented

65+

CHALLENGES

Common Migration Challenges (And How We Solve Them)

Migration issues don't come from the transfer itself. They come from poor planning, bad mapping, and no validation. We fix these before they become problems.

PrestaShop Storefront Stays

PrestaShop is rarely the right thing to migrate away from when the storefront, Back Office, and marketplace integrations are working. We focus the migration on the marketing, CRM, and service layer where HubSpot is genuinely better than the PrestaShop module ecosystem.

Module Bill Reduction Without Feature Loss

We map every marketing, CRM, automation, and service module to its HubSpot equivalent before retiring anything. The goal is fewer modules and lower spend without losing capability.

Multi-Language and Multi-Country Workflows

PrestaShop is strong in multilingual commerce. We bring that into HubSpot with multi-language content, email, and workflows so French, German, Spanish, and English programs all live in one platform.

Multi-Shop Architecture

PrestaShop multi-shop deployments map to HubSpot via a shop property on every customer, order, and product. Marketing can segment by shop natively without a separate HubSpot portal per shop.

Marketplace Channels Stay PrestaShop-Centric

Amazon, eBay, Cdiscount, Fnac, and other marketplace integrations stay connected to PrestaShop. Channel data - which marketplace produced the order - flows into HubSpot for marketing segmentation.

Legacy 1.6 and 1.7 Stores

PrestaShop 1.6 and early 1.7 stores are accommodated. The HubSpot integration uses Webservice or a middleware layer that does not depend on the latest PrestaShop core, so legacy stores can run the migration without forcing a core upgrade first.

FAQ

Questions You Might Have

Are you telling us to leave PrestaShop?

Almost never. PrestaShop is usually the right tool for the storefront, particularly for European multi-country merchants. We migrate the marketing, CRM, and service layer to HubSpot - the parts of the PrestaShop stack that have become module-maintenance jobs in their own right.

What happens to our SendinBlue, Mailchimp, or Mailjet programs?

Every program is rebuilt natively as HubSpot Workflows with the same triggers, content, and segmentation - including multi-language templates. Parallel sends during build keep deliverability stable through cutover.

Will we have to upgrade PrestaShop to migrate?

No. We use the PrestaShop Webservice or middleware layer that works with PrestaShop 1.6, 1.7, and PrestaShop 8. A core upgrade is not a prerequisite for the HubSpot migration.

Can HubSpot Commerce replace PrestaShop for us?

For some businesses, yes - small catalogs (under about 500 SKUs) and B2B with quote-driven sales. For multi-country PrestaShop merchants with marketplace integrations, multi-shop, or multilingual catalogs, PrestaShop stays and HubSpot integrates.

How long does this kind of migration take?

Most PrestaShop CRM-and-marketing migrations run 8 to 11 weeks. Multi-shop, multi-language stores with marketplace integrations and large module stacks run 10 to 14 weeks.

How do you pull data out of PrestaShop?

Through the PrestaShop Webservice (REST API) for normal volumes, and via direct database export for very large catalogs. The data is staged, transformed, and loaded into HubSpot in batches with reconciliation reports.

What about our payment modules - Stripe, Mollie, HiPay, Klarna?

Payment modules stay on PrestaShop. They handle the checkout and HubSpot only consumes the resulting order data for marketing and CRM.

Will marketplace integrations (Amazon, Cdiscount, Fnac) keep working?

Yes. Marketplace modules stay connected to PrestaShop as channels. Channel data - which marketplace produced the order - flows into HubSpot as a contact and order property for segmentation.

Can we run multilingual marketing through HubSpot?

Yes. HubSpot supports multi-language content, email, and workflows. We build out French, German, Spanish, English (or whatever your language set is) programs in HubSpot with the same multilingual structure you have in PrestaShop.

What about the PrestaShop Back Office - will my team still use it?

Yes. The Back Office stays as the storefront admin for products, orders, inventory, and shipping. HubSpot becomes the admin for marketing, CRM, and service. The two systems share data but each remains the source of truth for what it is good at.

BOOK CONSULTATION

Make Your Decision

We make everything else easy

With 5+ years of industry experience, 150+ successful projects, and a 98% client satisfaction rate, we've built deep migration expertise across every major CRM, CMS, marketing, and helpdesk platform. Our team has helped 20+ retainer clients personalize their HubSpot setup post-migration, so you don't just inherit a copy of your old system - you launch on a CRM that actually fits how your business runs.

Takes 30 minutes

Delivered by certified HubSpot expert

PrestaShop to HubSpot Migration Without Losing Customer Data

Why Migrate from PrestaShop to HubSpot?

Module Quality Varies Wildly

Smaller Community Than WordPress or Magento

Documentation Gaps for English-Speaking Teams

Hosting and DevOps Burden Stays With You

Modernization Stuck on Legacy PHP and Themes

The Real Cost: A Capable Open-Source Storefront With a Maintenance Budget Hidden In Hours

What We Migrate from PrestaShop (Core Data & Assets)

Customers, Orders & Products

Workflows, Email & Abandoned Carts

Storefront, Checkout & Catalog

Payment, Shipping & Connected Tools

Benefits of Migrating From PrestaShop to HubSpot

End the Marketing Module Patchwork

One Customer Record Across PrestaShop and Beyond

Keep PrestaShop For What It Does Well

Marketing Without Smarty or Hooks

Multilingual Marketing for Multi-Country Teams

Lower Module License and Maintenance Cost

Our PrestaShop to HubSpot Migration Process

Discovery & Module Audit

HubSpot Build & Integration Setup

Data Migration & Automation Rebuild

Go-Live (Cutover)

Training & Optimization

From PrestaShop Complexity to HubSpot Clarity

What Was in PrestaShop

What We Build in HubSpot

Storefront

Marketing

Module Maintenance

Documentation

Cost Model

Our Clients

David Jenyns

Working with Ratul was a game-changer for us. His expertise and dedication significantly improved our marketing strategies and CRM implementation, leading to noticeable growth in our customer engagement and sales.

Joe Liffrig

HubXpert delivered what we needed. Their team migrated our CRM data from Microsoft Dynamics 365 to HubSpot, ensuring a smooth transition with no disruption. The migration was organized, accurate, and focused on data integrity.

Liselotte Leijten-Deppenbroek

HubXpert successfully migrated over 200,000+ support tickets from Trengo to HubSpot Service Hub, delivering a seamless transition, improved automation, and a scalable customer support operation.

Common Migration Challenges (And How We Solve Them)

PrestaShop Storefront Stays

Module Bill Reduction Without Feature Loss

Multi-Language and Multi-Country Workflows

Multi-Shop Architecture

Marketplace Channels Stay PrestaShop-Centric

Legacy 1.6 and 1.7 Stores

Other Migration to HubSpot We Offer

Act! CRM

ActiveCampaign

Adobe Experience Manager

Agile CRM

Apollo.io

BigCommerce

Bitrix24

Brevo

Campaign Monitor

Close CRM

Constant Contact

Contentful

ConvertKit

Copper CRM

CSV Files

Custom CRM

Drift

Drip

Drupal

Eloqua

FileMaker Pro

Freshdesk

Freshsales

GetResponse

Ghost

GoHighLevel

Google Sheets

Gorgias

Groove by Clari

Help Scout

HubSpot Agency Client Handoff