BigCommerce to HubSpot

Migration Without

Losing Customer Data

For most BigCommerce and BigCommerce Enterprise stores, the right move is to keep the storefront where it is and consolidate customer, marketing, and service data into HubSpot - replacing a smaller-but-still-fragmented app stack with one platform built around the customer record.

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BigCommerce to HubSpot to HubSpot Migration

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The Problems

Why Migrate from

BigCommerce to HubSpot?

These are patterns we see across BigCommerce Essentials, Pro, and Enterprise tiers - particularly from teams who picked BigCommerce for its open API and B2B story but ran into the limits of its app ecosystem.

App Ecosystem Smaller Than Shopify

BigCommerce's app marketplace is meaningfully smaller than Shopify's. For common needs - subscriptions, advanced loyalty, niche payment providers, regional shipping integrations - there are fewer choices and they are often less polished. Teams end up stitching together custom integrations or settling for the option that exists.

Stencil Theme Customization Limits

Stencil is BigCommerce's theme framework. It is more constrained than Shopify's Liquid or Magento's templating, which is good for stability but bad for design ambition. Pushing past the standard theme structure usually means commissioning custom Stencil work or jumping to Catalyst (BigCommerce's headless framework) - which is its own larger investment.

B2B Feature Parity Gaps Versus Enterprise Alternatives

BigCommerce B2B Edition (now BigCommerce B2B) has improved, but it still trails Adobe Commerce B2B and Salesforce B2B Commerce on quote workflows, custom catalog complexity, multi-tier approvals, and PunchOut. Mid-market B2B merchants frequently outgrow it before they are ready to move.

Support Tier Paywall and Account Manager Access

Real account management, premium support, and SLAs sit behind the BigCommerce Enterprise tier. Lower-tier accounts get standard support that does not scale with mission-critical issues. The pricing path from Pro to Enterprise can be steep, and the value of the upgrade is concentrated in support and SLA features rather than product depth.

Marketing Lives Outside the Storefront

BigCommerce has decent native email and segmentation, but most serious merchants run Klaviyo, Mailchimp, or Bronto on top - plus a CRM, plus a helpdesk, plus a chat tool. The customer view splinters across four or five platforms, and reconciliation becomes its own ongoing job.

The Real Cost: A Capable Storefront With a Marketing Stack That Still Lives Somewhere Else

BigCommerce itself is reasonably priced for what it delivers. The cost lives in the surrounding stack - Klaviyo or Bronto for email, Gorgias or Zendesk for service, a CRM for sales, plus integration plumbing to keep them aligned. Most growing BigCommerce merchants spend $25K to $90K a year on the marketing-and-service layer. HubSpot replaces most of that with one platform and lets BigCommerce keep doing the storefront.

Hubspot Users

How Many Businesses Are Moving to HubSpot?

The amount is a lot in the last 12 years. It is very obvious why businesses are moving or migrating.  

HubSpot offers an easy to use high growth & fast deploy CRM platform that build for scale. You’ll find everything you need to run your business.

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The SOLUTION

What We Migrate from BigCommerce

(Core Data & Assets)

For most BigCommerce stores, we keep the storefront on BigCommerce and migrate the marketing, CRM, and service layer to HubSpot.

Customers, Orders & Products
- Customers - full BigCommerce customer records imported as HubSpot Contacts via the BigCommerce v3 API
- Order history - every BigCommerce order brought into HubSpot as a Deal or Order object with line items, status, totals, and refunds
- Product catalog - BigCommerce products, variants, and modifiers synced into HubSpot Products as reference data
- Customer LTV, AOV, order count, and RFM segmentation calculated and written to the Contact record
- Customer groups (retail, VIP, wholesale, B2B) mapped to HubSpot lists, lifecycle stages, and contact properties
- BigCommerce B2B company accounts mapped to HubSpot Companies with associated contacts, quotes, and shared price lists
- Buy Online Pickup In-Store (BOPIS) and channel data mapped to HubSpot properties for omni-channel reporting
Workflows, Email & Abandoned Carts
- Klaviyo, Mailchimp, Bronto, and Drip programs rebuilt as HubSpot Workflows in Marketing Hub
- Abandoned cart, browse abandonment, post-purchase, and win-back flows rebuilt with branching logic
- BigCommerce native email campaigns and abandoned cart reminders replaced by HubSpot equivalents
- Customer segmentation rules from BigCommerce or third-party ESPs rebuilt as HubSpot Active Lists
- BigCommerce B2B quote and reorder reminder flows rebuilt as HubSpot workflows with company-level triggers
- Service automations from Gorgias, Zendesk, or Re:amaze rebuilt as HubSpot Service Hub workflows
- Loyalty (Smile.io, Yotpo Loyalty) and reviews (Yotpo, Okendo) events translated into HubSpot workflow triggers
Storefront, Checkout & Catalog
- Storefront stays on BigCommerce in nearly all migrations - we focus on the marketing, service, and CRM layer
- If you do migrate the storefront: HubSpot Commerce setup is scoped separately and only recommended for small catalogs or quote-driven B2B
- Stencil themes documented and the marketing pages - about, blog, landing pages - selectively rebuilt on HubSpot CMS Hub
- Catalyst and headless storefronts kept on their existing stack with HubSpot connected via API for CRM and marketing
- Page Builder pages on BigCommerce stay where they are; net-new marketing pages built in HubSpot CMS Hub
- URL structure preserved with 1:1 redirects for any pages moved from BigCommerce to HubSpot CMS
- Multi-storefront and multi-channel (Amazon, eBay, Walmart) data unified into HubSpot with channel as a contact and order property
Payment, Shipping & Connected Tools
- Payment - BigCommerce Payments, Stripe, PayPal, Braintree, Adyen stay on BigCommerce for checkout; HubSpot connects for revenue reporting
- Shipping - ShipStation, ShipperHQ, EasyPost, Shippo stay on BigCommerce; tracking events flow into HubSpot for service workflows
- ERP and accounting - NetSuite, Acumatica, QuickBooks, Xero reconnected to BigCommerce with HubSpot getting customer and order summaries
- Marketing tools - Klaviyo, Mailchimp, Bronto, Drip retired and consolidated into HubSpot Marketing Hub
- PIM - Akeneo, Salsify, Plytix stay connected to BigCommerce as the product data master
- Helpdesk - Gorgias, Zendesk, Freshdesk, Re:amaze migrated to HubSpot Service Hub
- Analytics - GA4 reconnected; HubSpot Analytics added for marketing attribution across the customer journey

BENEFITS

Benefits of Migrating

From BigCommerce to HubSpot

When BigCommerce keeps doing storefront and HubSpot owns the marketing, CRM, and service layer, the smaller-than-Shopify app ecosystem stops being a constraint - because the dependency on third-party apps drops dramatically.

Replace Multiple Marketing Tools With One

Klaviyo, Mailchimp, Bronto, Drip, popup tools, and survey tools all consolidate into HubSpot Marketing Hub. Subscription cost savings typically run $10K to $40K per year.

Real CRM Around BigCommerce B2B

BigCommerce B2B handles storefront-side B2B mechanics; HubSpot brings the deal pipeline, account scoring, ABM, and quoting layer that BigCommerce B2B does not.

One Customer Record Across BigCommerce and Beyond

Order history from BigCommerce, marketing engagement, support tickets, and chat conversations all live on one HubSpot Contact and Company timeline.

Marketing Without Custom Stencil Work

Email, landing pages, automation, and lifecycle programs move out of Stencil templates and BigCommerce native marketing and into HubSpot's drag-and-drop tools that marketers can edit.

Channel and BOPIS Reporting

Channel data - Amazon, eBay, Walmart, BOPIS - flows into HubSpot with channel as a contact and order property so marketing can run channel-specific lifecycle programs.

Predictable Cost Curve

BigCommerce stays for the storefront; HubSpot replaces the marketing and service tools with seat-based pricing. The portion of TCO HubSpot owns becomes predictable and decoupled from order volume.

our process

Our BigCommerce to HubSpot

Migration Process

A clear, step-by-step execution plan with full visibility at every stage. No black boxes, no unexpected issues during migration.

Step 1.

Discovery & Stack Audit

We inventory the BigCommerce stack - apps, marketing tools, integrations - and decide what stays, moves, or retires.

BigCommerce admin and app marketplace audit
Marketing and service tool inventory with license cost and replacement strategy
Customer, order, and product data baseline via v3 API
Decision: keep storefront on BigCommerce (nearly always) or scope a separate HubSpot Commerce project

Step 2.

HubSpot Build & Integration Setup

We set up your HubSpot portal and connect BigCommerce so customer, order, and product data flows in cleanly.

HubSpot Marketing Hub, Sales Hub, and Service Hub configured
BigCommerce integration built via v3 API or HubSpot's BigCommerce app
Custom properties for AOV, LTV, order count, customer group, channel, B2B company
Lifecycle stages, lead scoring, and account-based programs designed

Step 3.

Data Migration & Automation Rebuild

Customers, orders, and products move into HubSpot. Klaviyo, Mailchimp, and Bronto programs are rebuilt natively.

Customer, order, and B2B account data migrated in batches with reconciliation
Klaviyo / Mailchimp / Bronto programs rebuilt as HubSpot Workflows
Abandoned cart, post-purchase, win-back, and replenishment flows tested
Gorgias / Zendesk / Re:amaze tickets migrated to HubSpot Service Hub

Step 4.

Go-Live (Cutover)

We cut email, automation, and service over to HubSpot in a controlled window - BigCommerce keeps running the storefront throughout.

Marketing tools paused; HubSpot workflows activated in sequence
DNS for marketing subdomains pointed at HubSpot
Service tickets routed to HubSpot Service Hub
First 14 days of revenue and engagement reconciled against pre-cutover baseline

Step 5.

Training & Optimization

We train your marketing, ecommerce, B2B sales, and service teams on the new HubSpot-plus-BigCommerce workflow.

Ecommerce marketer training on workflows, segments, and BigCommerce-aware properties
B2B sales training on HubSpot deal pipelines, quotes, and account programs
Service team training on HubSpot Service Hub and conversation routing
30-day post-launch tuning, attribution, and reporting refinement

THE DIFFERENCE

From BigCommerce Complexity to

HubSpot Clarity

The worst outcome of a migration is ending up with a HubSpot system that still feels like BigCommerce. We use the migration as an opportunity to simplify, restructure, and improve how your CRM actually works.

	What Was in BigCommerce	What We Build in HubSpot
Storefront	BigCommerce or BigCommerce Enterprise - capable, API-friendly, smaller app marketplace than Shopify	Storefront stays on BigCommerce; HubSpot Commerce only used in narrow cases (small catalog, B2B-only)
Marketing	Klaviyo, Mailchimp, Bronto, plus BigCommerce native email - multiple tools with their own license cost	Email, SMS, workflows, and segments native in HubSpot Marketing Hub on one customer database
B2B	BigCommerce B2B handles storefront-side mechanics; CRM and pipeline live elsewhere or not at all	HubSpot brings the deal pipeline, account scoring, ABM, and quoting layer on top of BigCommerce B2B
Theme & Design	Stencil framework - stable but constrained; deeper customization requires Stencil developer time or Catalyst	Marketing pages move to HubSpot CMS Hub with drag-and-drop modules; storefront design stays on Stencil
Cost Model	BigCommerce subscription tier + 4 to 6 marketing/service tools each scaling on contacts or revenue	BigCommerce stays for the storefront; HubSpot replaces marketing and service tools with seat-based pricing

David Jenyns

Creator of SYSTEMology®

Working with Ratul was a game-changer for us. His expertise and dedication significantly improved our marketing strategies and CRM implementation, leading to noticeable growth in our customer engagement and sales.

Faster time to value with
unified data

60%

Personalized experience have
increased stats.

10,000+

Joe Liffrig

Technology Product Leader at Cornerstone Licensing

HubXpert delivered what we needed. Their team migrated our CRM data from Microsoft Dynamics 365 to HubSpot, ensuring a smooth transition with no disruption. The migration was organized, accurate, and focused on data integrity.

CRM Records Migrated

33,638+

Data Accuracy Maintained

100%

Liselotte Leijten-Deppenbroek

Chief Operating Officer

HubXpert successfully migrated over 200,000+ support tickets from Trengo to HubSpot Service Hub, delivering a seamless transition, improved automation, and a scalable customer support operation.

Support tickets migrated

200,000+

Service pipelines & automations implemented

65+

CHALLENGES

Common Migration Challenges (And How We Solve Them)

Migration issues don't come from the transfer itself. They come from poor planning, bad mapping, and no validation. We fix these before they become problems.

BigCommerce Storefront Stays

BigCommerce is rarely the right thing to migrate away from when the storefront is working. We focus on the marketing, CRM, and service layer where HubSpot is genuinely better than the BigCommerce app marketplace alternatives.

BigCommerce B2B Plus HubSpot

BigCommerce B2B handles the storefront-side B2B mechanics - shared price lists, quotes, company accounts. HubSpot brings the CRM, deal pipeline, account scoring, and ABM. The two work together; we design the data exchange to keep records in sync.

Klaviyo, Mailchimp, and Bronto Migration

Programs are rebuilt as HubSpot workflows with template parity. Parallel sends during build keep deliverability and engagement stable through cutover.

Catalyst and Headless Storefronts

If you have moved (or are moving) to Catalyst - BigCommerce's React-based headless framework - the storefront stays on Catalyst. HubSpot connects via API for CRM, marketing, and service.

Multi-Storefront and Channel Reporting

BigCommerce multi-storefront and multi-channel selling (Amazon, eBay, Walmart, BOPIS) data flows into HubSpot with channel and storefront as contact and order properties so marketing can run channel-specific lifecycle programs.

Page Builder Pages Stay or Get Rebuilt

Page Builder pages on BigCommerce stay where they are unless they are part of the marketing pages we are moving to HubSpot CMS Hub. In that case, they get rebuilt natively as HubSpot modules.

FAQ

Questions You Might Have

Are you telling us to leave BigCommerce?

Almost never. BigCommerce is usually the right tool for the storefront. We migrate the marketing, CRM, and service layer to HubSpot - the parts of the stack where the BigCommerce app ecosystem starts to feel limiting.

What happens to our Klaviyo, Mailchimp, or Bronto programs?

Every program is rebuilt natively as HubSpot Workflows with the same triggers, content, and segmentation. Parallel sends during build keep deliverability stable through cutover.

Can HubSpot Commerce replace BigCommerce for us?

For some businesses, yes - small catalogs (under about 500 SKUs) and B2B with quote-driven sales. For mid-market or enterprise BigCommerce merchants with complex catalogs, multi-storefront, B2B, or Catalyst storefronts, BigCommerce stays and HubSpot integrates.

How does BigCommerce B2B fit with HubSpot?

They complement each other. BigCommerce B2B handles storefront-side B2B (shared price lists, quotes, company accounts). HubSpot brings the CRM, deal pipeline, account scoring, and ABM on top. We design the data exchange to keep company and contact records in sync.

How long does this kind of migration take?

Most BigCommerce CRM-and-marketing migrations run 7 to 11 weeks. BigCommerce Enterprise accounts with B2B, multi-storefront, and large marketing stacks run 10 to 14 weeks.

How do you pull data out of BigCommerce?

Through the BigCommerce v3 REST API. The data is staged, transformed, and loaded into HubSpot in batches with reconciliation reports comparing customer, order, and revenue counts.

Will Stencil or Catalyst storefronts have to be rebuilt?

No. Stencil themes stay where they are. Catalyst storefronts stay on Catalyst. HubSpot connects via API for CRM, marketing, and service - the storefront is decoupled from the migration.

What about BigCommerce native email and abandoned cart?

Native email and abandoned cart in BigCommerce get replaced by HubSpot equivalents. The native features stay available; we just stop using them once the HubSpot workflows are tested and live.

Can we keep multi-channel selling on Amazon, eBay, and Walmart?

Yes. Multi-channel selling stays on BigCommerce. Channel data - Amazon, eBay, Walmart - flows into HubSpot as a property on the contact and order so marketing can run channel-specific lifecycle programs.

What does this do to our app bill?

Most clients reduce active marketing and service app spend by 30 to 50 percent. License savings depend on stack composition but typically run $10K to $40K per year.

BOOK CONSULTATION

Make Your Decision

We make everything else easy

With 5+ years of industry experience, 150+ successful projects, and a 98% client satisfaction rate, we've built deep migration expertise across every major CRM, CMS, marketing, and helpdesk platform. Our team has helped 20+ retainer clients personalize their HubSpot setup post-migration, so you don't just inherit a copy of your old system - you launch on a CRM that actually fits how your business runs.

Takes 30 minutes

Delivered by certified HubSpot expert

BigCommerce to HubSpot Migration Without Losing Customer Data

Why Migrate from BigCommerce to HubSpot?

App Ecosystem Smaller Than Shopify

Stencil Theme Customization Limits

B2B Feature Parity Gaps Versus Enterprise Alternatives

Support Tier Paywall and Account Manager Access

Marketing Lives Outside the Storefront

The Real Cost: A Capable Storefront With a Marketing Stack That Still Lives Somewhere Else

What We Migrate from BigCommerce (Core Data & Assets)

Customers, Orders & Products

Workflows, Email & Abandoned Carts

Storefront, Checkout & Catalog

Payment, Shipping & Connected Tools

Benefits of Migrating From BigCommerce to HubSpot

Replace Multiple Marketing Tools With One

Real CRM Around BigCommerce B2B

One Customer Record Across BigCommerce and Beyond

Marketing Without Custom Stencil Work

Channel and BOPIS Reporting

Predictable Cost Curve

Our BigCommerce to HubSpot Migration Process

Discovery & Stack Audit

HubSpot Build & Integration Setup

Data Migration & Automation Rebuild

Go-Live (Cutover)

Training & Optimization

From BigCommerce Complexity to HubSpot Clarity

What Was in BigCommerce

What We Build in HubSpot

Storefront

Marketing

B2B

Theme & Design

Cost Model

Our Clients

David Jenyns

Working with Ratul was a game-changer for us. His expertise and dedication significantly improved our marketing strategies and CRM implementation, leading to noticeable growth in our customer engagement and sales.

Joe Liffrig

HubXpert delivered what we needed. Their team migrated our CRM data from Microsoft Dynamics 365 to HubSpot, ensuring a smooth transition with no disruption. The migration was organized, accurate, and focused on data integrity.

Liselotte Leijten-Deppenbroek

HubXpert successfully migrated over 200,000+ support tickets from Trengo to HubSpot Service Hub, delivering a seamless transition, improved automation, and a scalable customer support operation.

Common Migration Challenges (And How We Solve Them)

BigCommerce Storefront Stays

BigCommerce B2B Plus HubSpot

Klaviyo, Mailchimp, and Bronto Migration

Catalyst and Headless Storefronts

Multi-Storefront and Channel Reporting

Page Builder Pages Stay or Get Rebuilt

Other Migration to HubSpot We Offer

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