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HubSpot solutions tailored to the needs of Bangladeshi businesses.
Design user-friendly and visually appealing websites that engage visitors.
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HubSpot – Website Redesign & SEO Upgrade for Pinpoint Payments
Client
Pinpoint Payments
Timeline
4 Weeks
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HubSpot Subscription
Marketing Hub Enterprise
CMS Hub Professional
Sales Hub Professional
Task
Redesign Pinpoint’s outdated HubSpot website with modern UI, fix responsiveness, optimize SEO/AEO, build a custom blog system, and migrate 100+ posts without data loss for improved performance.
Project Overview
Pinpoint is a rapidly growing platform that relied on HubSpot CMS for its website, but the existing site was outdated, unresponsive, and lacked proper SEO structure. Their pages suffered from layout issues, inconsistent styling, and poor mobile experience — all of which negatively impacted user engagement and search performance. Pinpoint needed a complete website transformation: a modern design system, SEO-ready structure, improved performance, and a blog experience that matched their content strategy.
Problem Statement
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Outdated and non-modern UI
The previous website design was old-fashioned and didn’t reflect Pinpoint’s brand quality.
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Not optimized for SEO or AEO
Pages lacked metadata, schema, heading structure, and optimization.
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Weak blog structure and outdated blog templates
Pinpoint had ~100 blogs but outdated templates.
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Outdated and non-modern UI
The previous website design was old-fashioned and didn’t reflect Pinpoint’s brand quality.
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Not optimized for SEO or AEO
Pages lacked metadata, schema, heading structure, and optimization.
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Weak blog structure and outdated blog templates
Pinpoint had ~100 blogs but outdated templates.
Our Solution
Figma Redesign & UX Cleanup
Created a clean and consistent Figma design system (fonts, colors, and layout) to make the brand look professional and trustworthy.
Simplified the website menu and structure to improve site navigation, making it easier for visitors to find what they need and become customers (Conversion Optimization).
Prioritized touch-friendly navigation and adaptive layouts to ensure a seamless experience across all device sizes.
Built a responsive website design that automatically fits any screen size, ensuring a perfect experience on phones, tablets, and desktops.
Figma Redesign & UX Cleanup
Custom Blog Template Development
Created a clean, distraction-free layout improving readability and keeping visitors engaged with the content.
Added "Related Posts" and filters to help users find more content, which keeps them on the site longer (Dwell Time) and lowers Bounce Rates.
Coded SEO best practices directly into the template, ensuring every new article is automatically optimized to rank in Google Search from day one.
Custom Blog Template Development
Pixel-Perfect Development on HubSpot
Turned the design files into a live site that matches the Figma prototype exactly, ensuring high-quality HubSpot development.
Built a flexible HubSpot CMS theme that lets the marketing team create and edit pages instantly without needing any custom coding.
Used clean, lightweight code to improve Page Speed and performance, ensuring the site loads instantly for better SEO rankings.
Pixel-Perfect Development on HubSpot
SEO & AEO Optimization for Maximum Organic Visibility.
The platform features advanced schema markup, optimized metadata, and improved Core Web Vitals to capture traffic from both traditional search engines and AI-driven answer engines.
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Scalable, High-Performance HubSpot Website with Mobile-First UX.
Pinpoint now operates on a modular, pixel-perfect HubSpot architecture that ensures a seamless, fast, and brand-consistent user experience across all device types.
Lightning-Fast Speed & Enterprise-Grade Security.
By hosting on HubSpot’s secure infrastructure, the site now loads in under 2 seconds and comes with automatic SSL protection, ensuring visitors (and Google) trust the platform immediately.
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