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Discovery
Mapped the existing portal, the order process and where Stella Connect data was sitting outside it.
Inside Pinkcube's enterprise onboarding and integration
Pinkcube sells promotional products in bulk across the Netherlands, at a volume and order complexity that a standard CRM object model does not describe. HubXpert onboarded all five hubs, integrated Stella Connect, and built a custom Sub Deal object to handle how orders actually work.
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30%+
Sales and marketing team efficiency increase
7
Reporting dashboards built
5
HubSpot Hubs onboarded
1
Custom object built
ENTERPRISE LICENSING, NO STRUCTURE UNDERNEATH IT
The Challenges
Pinkcube had bought capability and not yet built anything with it. The gaps were structural rather than cosmetic, which is why the answer was onboarding rather than optimization.
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1
No centralized database.
Customer data and feedback lived in different systems, with Stella Connect holding quality and feedback information that never reached the ticketing system.
-
2
The portal was unstructured.
Without a designed CRM structure, managing contacts, deals and tickets was difficult, and the difficulty grew with the order volume.
-
3
Order complexity had nowhere to live.
A bulk promotional order with separately managed components does not fit a standard deal record, and forcing it in produces data nobody can report on.
-
4
No performance reporting.
There was no way to track team performance or measure company growth, so management decisions were made without the numbers.
-
5
No segmentation or lead management.
Contacts and companies were not segmented, scored or routed, so lead handling depended on individual judgment rather than on a system.
"Before HubSpot, we were living kind of in chaos with Post-it notes. Every lead, every patient type, and every renewal had to be tracked manually, and our front desk was spending more time managing spreadsheets than focusing on patients."
A STRUCTURE SHAPED TO HOW PINKCUBE SELLS
What We Built
Full onboarding across five hubs, a custom integration bringing feedback into the ticketing system, and a custom object built specifically for how promotional orders behave.
-
1
Stella Connect integrated with HubSpot
Customer feedback and quality management data flows into the portal with custom mapping, unifying the ticketing system rather than leaving feedback in a separate tool.
-
2
A fully customized portal onboarding
Record customization, custom property mapping and advanced workflows were built rather than configured from defaults, across all five hubs.
-
3
Automated deal and ticket management
Ticketing and deal stages run on custom workflows, which improved how both the sales and service teams work through volume.
-
4
A custom Sub Deal object
Built specifically to handle order processing, so the components of a bulk order are tracked as their own records rather than crammed into the parent deal.
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5
The Sub Deal object connected externally
Clients can update specific properties from an external platform, so order changes reach the CRM from where the customer already is.
-
6
Contact and company segmentation
Custom lead scoring, lifecycle stages and lead allocation automation replaced manual handling.
-
7
Optimized contact management
Contact records were structured so leads and customers are managed consistently rather than according to whoever touched the record last.
-
8
Seven reporting dashboards
Campaign performance, sales metrics, team performance, lifecycle stage analysis, marketing insights, contact sources and conversion rates.
Our front desk team used to spend hours each week manually logging leads and chasing renewal calls. With HubSpot handling confirmations, reminders, and renewal nudges automatically, that time now goes straight into patient care. The dashboards also mean we stop guessing which campaigns are actually working.
A PORTAL THAT MATCHES THE ORDER MODEL
The Outcomes
Pinkcube now runs on a structured portal where an order is represented the way it actually works, feedback reaches the ticketing system, and leadership has reporting across seven views. The engagement is ongoing.
30%+
Sales and marketing team efficiency increase
7
Reporting dashboards built
5
HubSpot Hubs onboarded
1
Custom object built
Sales and marketing efficiency increased by over 30%. Automation and CRM structure removed the manual handling that grows with order volume.
Order complexity is modeled properly. The custom Sub Deal object holds order components as their own records, which makes both processing and reporting accurate.
Customers update orders from where they already are. The Sub Deal object connects to an external platform, so property changes reach HubSpot without a manual step.
Feedback reaches the ticketing system. Stella Connect data flows into the portal, so quality management informs support rather than sitting beside it.
Leads are scored, staged and routed automatically. Segmentation replaced individual judgment with a consistent system.
Seven dashboards support the decisions. Campaign, sales, team, lifecycle, marketing, source and conversion reporting give leadership a full read.
Before
Manual- Stella Connect feedback outside the ticketing system
- An unstructured portal across five licensed hubs
- Bulk order complexity forced into a standard deal
- No segmentation, scoring or lead routing
- No team performance or growth reporting
- Order changes entered manually
After
Automatic- Feedback integrated into a unified ticketing system
- A customized portal with mapped properties and workflows
- A custom Sub Deal object built for order processing
- Lead scoring, lifecycle stages and allocation automation
- Seven dashboards across the business
- Customers updating order properties from an external platform
"We enjoy working with HubSpot because they have an allround team. They are communicative and helpful. Their strength lies in execution, creating content, APIs, workflows, they can do it all. Give them an assignment and they start flying. Sometimes this eagerness makes them start working when they don't exactly understand what they need to do yet. Most likely due to cultural differences."
Our case studies
Related case studies
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