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Patient Lifecycle Marketing & Landing Page Development for a
Clinical Research Provider 4G Clinical
Client
4G Clinical
Timeline
12 Months
HubSpot Subscription
Marketing Hub Enterprise
Sales Hub Professional
Operations Hub Professional
Legacy CMS Hub Professional
Task
Enterprise Onboarding and Multi-Language Site Setup for a Clinical Trial B2B Agency
Client Information
Cruz Foam is an innovative company producing biodegradable, eco-friendly foam alternatives to traditional petroleum-based foams like Styrofoam. Their compostable foam is used in various packaging applications, providing a high-performance, planet-friendly solution. Recognized for its sustainability efforts, Cruz Foam has been listed among TIME's Best Inventions of 2023 and has won multiple awards for environmental impact.
Problem Statement
-
Global Online Presence Management
4G Clinical required a structured system to manage their online presence across multiple regions. -
Source Tracking Issues
Their CRM struggled with incorrect source attribution, leading to inaccurate lead data. -
Landing Page Development and Customer Segmentation
They needed high-performing landing pages and an advanced segmentation strategy to target the right customers effectively. -
Global Online Presence Management
4G Clinical required a structured system to manage their online presence across multiple regions. -
Source Tracking Issues
Their CRM struggled with incorrect source attribution, leading to inaccurate lead data. -
Landing Page Development and Customer Segmentation
They needed high-performing landing pages and an advanced segmentation strategy to target the right customers effectively.
Our Solution
Landing Page Design and Development
UI/UX Optimization
RevOps Strategy
Seamless HubSpot Integration
Landing Page Design and Development
Landing Page Design and Development
Country-Based Redirection
Enhanced User Experience
Increased Engagement
Landing Page Design and Development
Original Source Automation and Contact Segmentation
Fixing Source Attribution
Advanced Segmentation
Task Automation and Lead Rotation
Original Source Automation and Contact Segmentation
Custom Reporting Dashboard Setup
Data-Driven Insights
Key Metrics Covered
Improved Decision-Making
Custom Reporting Dashboard Setup
150% Increase in Qualified Lead Generation
Thanks to streamlined marketing and automation, 4G Clinical now generates 150% more qualified leads.
Enhanced Online Presence
Their global redirection system ensures that users access the right content in their preferred language, improving localization.
Improved Organizational Reporting and Decision-Making
With clear reporting dashboards, 4G Clinical can track sales performance, optimize strategies, and provide accurate insights to stakeholders.
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