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Cold Email Strategy
Defined the outbound approach and target sectors before any list building or messaging began.
Inside Electra Mirror's outbound engine for buyers
Electra Mirror builds illuminated and smart mirrors for hotels, hospitals, and commercial developers, and wanted a predictable way to reach the people who specify them. HubXpert built a cold email engine that turned targeted outreach into a steady flow of qualified conversations.
27.3K+
Emails sent in 90 days
68.9%
Email open rate achieved
22
Qualified opportunities
One team, five industries, no system to reach them at scale
The Challenges
Electra Mirror's growth had outrun its lead generation. The company sold into hospitality, healthcare, multifamily, and commercial construction all at once, and none of its existing channels were built to reach that many buyer types on a consistent basis.
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1
Lead flow was inconsistent.
The company needed a more predictable way to generate new business opportunities beyond its existing channels.
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2
Decision makers were scattered across industries.
Target buyers spanned hospitality, design, architecture, construction, and healthcare, which made it hard to identify and reach the right contact in each one.
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3
Commercial sales cycles ran long.
Projects typically involved multiple stakeholders and needed ongoing engagement before an opportunity ever took shape.
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4
No outbound infrastructure existed at scale.
There was no repeatable system in place for starting conversations at volume, so growth through this channel had a hard ceiling.
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5
Pipeline growth needed a repeatable process.
The sales team needed a system that could produce qualified opportunities month after month, not just in bursts.
"Before HubSpot, we were living kind of in chaos with Post-it notes. Every lead, every patient type, and every renewal had to be tracked manually, and our front desk was spending more time managing spreadsheets than focusing on patients."
INSIDE THE CAMPAIGN
Where the prospect lists came from
Where the prospect lists came from
Client examining the data source for outreach. Tier limits and request caps determined the number of construction and commercial project records available each month, shaping the prospect lists across all sectors.
One program, six sectors, built to qualify before handoff.
Our Solutions
HubXpert built Electra Mirror's outbound program from the ground up, targeting every sector the company sells into and filtering engagement down to conversations its sales team could actually work.
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1
Targeted prospect research across six sectors.
Built prospect lists spanning hospitality, architecture, interior design, construction, healthcare, and commercial real estate, so outreach reached the people actually specifying mirror solutions.
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2
Personalized, industry-specific messaging.
Wrote multi-touch sequences tailored to each sector's language and priorities rather than one generic pitch sent everywhere.
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3
Deliverability built in from the start.
Implemented email infrastructure practices to protect sender reputation and keep messages landing in the inbox rather than spam.
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4
Continuous optimization on live data.
Refined targeting, subject lines, messaging, and follow-up sequences on an ongoing basis based on how each campaign actually performed.
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5
A qualification process that filters for real opportunities.
Identified genuinely engaged prospects and converted those conversations into qualified sales opportunities for the Electra Mirror team, rather than passing along raw replies.
HubXpert helped us build and customize our HubSpot CRM to fit our telehealth operations. They also developed a customer-facing portal, migrated and redesigned our website, and built custom API integrations to connect our systems and streamline our workflows.
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