GoHighLevel vs HubSpot:
Which Platform Suits Your Business Best?

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  Free CRM for managing contacts and deals.
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  Marketing Hub for email campaigns and SEO.
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  Sales Hub with deal tracking and automation.
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  Service Hub for ticketing and live chat.
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  Content Hub for building websites.
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  Operations Hub for data syncing.

HubSpot’s strength is its all-in-one platform, giving you a clear view of your customer journey.

HubSpot, launched in 2006, is a well-known CRM platform used by over 100,000 businesses globally. It focuses on inbound marketing, helping companies attract, engage, and delight customers. HubSpot offers a free CRM and paid plans for marketing, sales, customer service, and more. It’s user-friendly, with tons of integrations and support, making it a great choice for businesses of all sizes looking to grow.

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  Marketing automation for email, SMS, and social media.
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  Basic CRM for lead management.
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  Funnel builder for landing pages and sales funnels.
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  Website builder with drag-and-drop templates.
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  Reputation management for online reviews.
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  Appointment scheduling with automated calendars.

GHL is awesome for agencies looking for a cost-effective, feature-packed solution.

GoHighLevel (GHL), launched in 2018, is an all-in-one marketing platform built mainly for marketing agencies and service-based businesses. It offers tools for automation, CRM, and website building at a single price, which makes it affordable. GHL’s white-label features let agencies brand the platform as their own, making it a go-to for those managing multiple clients.

• Pricing

  GoHighLevel starts at $97/month (Starter) and $297/month (Unlimited), including all features, ideal for agencies. HubSpot offers a free CRM, with paid plans from $45/month to $3,600/month, better for flexible scaling.

• CRM

  HubSpot’s CRM is advanced, with deal tracking and lead scoring, perfect for complex needs. GoHighLevel’s CRM is basic, focusing on lead management, great for agencies.

• Automation

  HubSpot offers advanced automation like journey builders for multi-channel campaigns. GoHighLevel provides simpler automation, including SMS marketing, which HubSpot charges extra for.

• Integrations

  HubSpot integrates with over 1,000 tools, fitting diverse tech stacks. GoHighLevel has fewer integrations but includes core features in-house.

• Ease of Use, Support & Scalability

  HubSpot’s intuitive interface suits inbound marketing, but teams may need training. GoHighLevel’s simpler design can feel cluttered for beginners.

• HubSpot provides 24/7 support for higher plans and a large community. GoHighLevel offers responsive support with a strong agency community, no 24/7 option.

• HubSpot scales well for SMBs to enterprises with tiered plans. GoHighLevel suits agencies but may limit larger businesses.

• HubSpot is a great choice if you’re looking for a platform that can grow with your business. Its free CRM lets you start small, and as your needs grow, you can add features like advanced automation or detailed reporting. The 1,000+ integrations mean you can connect HubSpot with almost any tool you use, making your workflows smoother. Plus, HubSpot’s 24/7 support and huge community are there to help whenever you need it. For example, a mid-sized company we worked with saw a 25% increase in lead conversions after switching to HubSpot, thanks to its powerful automation and analytics.

• GoHighLevel has some real strengths, especially if you’re a marketing agency or a small business on a budget. Its pricing is a big win—you get a ton of features, like SMS marketing, funnels, and website building, for a low cost. The white-label option is awesome for agencies that want to brand the platform as their own, which can make you look more professional to clients. GHL’s automation is easy to set up, and its community of agency users often shares templates and tips that save time. For instance, an agency we know saved hours each week by using GHL’s pre-built workflows to manage client campaigns.