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Overview of HubSpot Pricing
HubSpot organizes its tools into hubs like Marketing, Sales, and Service, each with tiers: Free, Starter, Professional, and Enterprise.
The Starter tier, starting at $15/month per core seat, is a cost-effective option for small businesses, especially with the Starter Customer Platform at the same price, bundling all five hubs (Marketing, Sales, Service, CMS, Operations, Commerce) with Marketing Hub limited to 1,000 contacts. This is great for those wanting a comprehensive start without a big upfront cost.
Detailed Tier Breakdown
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Free Tier
Basic features with limits, such as 2 users for Marketing Hub, suitable for testing.
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Starter Tier
$15/month per core seat, month-to-month, ideal for growing businesses. The bundled Starter Customer Platform is a surprising detail, offering all hubs for the same price, making it a one-stop shop for small teams.
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Professional Tier
Marketing Hub starts at $1,200/month for 2,500 contacts, with a one-time $3,000 onboarding fee, while Sales and Service Hubs are priced per seat without base fees. This tier requires annual commitment, which might affect budgeting.
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Enterprise Tier
Custom pricing, with higher onboarding fees like $7,000 for Marketing Hub, designed for larger operations with specific needs.
Additional Considerations
There are extra costs, such as add-ons for increased contact limits or API calls, and onboarding fees for Professional and Enterprise tiers. Core seats are for users with full access, while unlimited view-only seats are free, which is a helpful feature for teams with many viewers but fewer editors.
Understanding HubSpot and Its Hubs
HubSpot organizes its tools into hubs like Marketing, Sales, and Service, each with tiers: Free, Starter, Professional, and Enterprise.
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Marketing Hub
Focuses on generating and managing leads through marketing automation, such as email campaigns and lead capture forms.
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Service Hub
Scales customer support and drives retention, offering features like ticketing and customer portals.
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Operations Hub
Handles data management and activation, ensuring seamless integration across systems.
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Sales Hub
Aids in managing the sales process, including pipeline building and deal closures, with tools like sequences and playbooks.
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Content Hub
Manages content creation and distribution, essential for content marketing strategies.
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Commerce Hub
Supports e-commerce with payment processing and billing automation.
Pricing Structure and Tiers
The pricing model for new customers, as of February 27, 2025, is per core seat for each tier, with unlimited view-only seats, except for Marketing Hub's Professional and Enterprise tiers, which have base prices. Here's a detailed breakdown:
Free Tier
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Features: Basic functionality with limitations, such as limited contact tracking and basic reporting.
Example: Marketing Hub Free allows 2 users, suitable for small teams testing the platform.
Cost: No cost, but includes HubSpot branding, which can be removed with paid plans.
Starter Tier
Cost: $15/month per core seat, with month-to-month commitment, offering flexibility.
Features: Includes essential tools, such as email marketing, lead capture forms, and basic automation. For Marketing Hub, it includes 1,000 contacts for the entire account.
Starter Customer Platform: A bundled option at $15/month per user, providing access to all five hubs (Marketing, Sales, Service, CMS, Operations, Commerce) at the Starter level. This is particularly advantageous for small businesses, as it offers a comprehensive solution at a low entry point, with Marketing Hub limited to 1,000 contacts, making it a cost-effective all-in-one package.
Professional Tier
Marketing Hub: Starts at $1,200/month for 2,500 contacts, with a one-time onboarding fee of $3,000. This base price likely includes one core seat, with additional core seats costing extra (approximately $50/month based on conversions from Euro pricing, though exact USD figures may vary). Requires annual commitment, either paid monthly or upfront.
Sales Hub and Service Hub: Priced per core seat, with no base fees, offering more flexibility. Specific per-seat costs weren't detailed in available sources, but they are higher than Starter, reflecting advanced features like advanced reporting and automation.
Additional Notes: All Professional plans require a yearly commitment, and onboarding fees can significantly impact initial costs, especially for Marketing Hub at $3,000.
Enterprise Tier
Cost: Custom pricing, tailored to large enterprises with specific needs, making it less transparent for general comparison.
Features: Includes sophisticated analytics, revenue reporting, and advanced automation, suitable for high-volume operations.
Onboarding Fees: Marketing Hub Enterprise has a $7,000 one-time fee, while Sales and Service Hub Enterprise each have a $3,500 fee, adding to the initial investment.
Commitment: Requires annual commitment paid upfront, which may suit businesses with stable, long-term budgets.
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Hubxpert's Role as a Platinum Partner
Looking to get HubSpot at the best possible price? As a HubSpot Platinum Partner, Hubxpert can offer exclusive discounts on HubSpot’s base pricing—helping you save while scaling smarter. Plus, we don’t just set you up; we train your team to ensure you get the most out of HubSpot’s powerful tools. From onboarding to optimisation, we make HubSpot easier, more affordable, and more effective for your business!