Transforming Editor's Bro with Custom
CMS Development
Client
Editor’s Bro
Timeline
21 Days
Task
Create a Fully Functional Website on HubSpot CMS
Client Information
Problem Statement
-
Outdated Brand Representation
Editor's Bro’s existing online presence lacked a cohesive and modern design that reflected their creative and dynamic brand identity. This inconsistency diminished their ability to attract and retain clients effectively. -
Lack of Mobile Responsiveness
The existing site was not optimized for mobile users, resulting in a poor browsing experience on smartphones and tablets, ultimately driving potential clients away. -
Low User Engagement Levels
The previous website failed to provide an engaging user experience, with outdated layouts and a lack of interactive elements that could capture and retain visitors’ attention. -
Inefficient Content Management
The absence of a robust content management system made it challenging for the client’s team to update and manage website content efficiently, leading to delays and outdated information. -
Performance and Speed Issues
Slow load times and performance bottlenecks created a frustrating experience for users, negatively impacting search engine rankings and overall engagement. -
Weak Lead Generation Tools
The website lacked effective lead capture mechanisms, such as well-designed forms and clear calls-to-action, leading to missed opportunities for client inquiries and conversions. -
Outdated Brand Representation
Editor's Bro’s existing online presence lacked a cohesive and modern design that reflected their creative and dynamic brand identity. This inconsistency diminished their ability to attract and retain clients effectively.
-
Inefficient Content Management
The absence of a robust content management system made it challenging for the client’s team to update and manage website content efficiently, leading to delays and outdated information.
-
Lack of Mobile Responsiveness
The existing site was not optimized for mobile users, resulting in a poor browsing experience on smartphones and tablets, ultimately driving potential clients away.
-
Performance and Speed Issues
Slow load times and performance bottlenecks created a frustrating experience for users, negatively impacting search engine rankings and overall engagement.
-
Low User Engagement Levels
The previous website failed to provide an engaging user experience, with outdated layouts and a lack of interactive elements that could capture and retain visitors’ attention.
-
Weak Lead Generation Tools
The website lacked effective lead capture mechanisms, such as well-designed forms and clear calls-to-action, leading to missed opportunities for client inquiries and conversions.
Our Solution
Analysis and Planning
We initiated the project with a detailed analysis of Editor’s Bro’s requirements:
Reviewed the client's vision and provided Figma designs.
Identified unique branding elements to integrate into the website.
Defined milestones for design, development, and testing within the 21-day timeline.
Analysis and Planning
We initiated the project with a detailed analysis of Editor’s Bro’s requirements:
UI/UX Design
Brand Identity
We translated Editor’s Bro’s creative energy into a modern, user-friendly interface.

Responsiveness
Leveraged CSS Grid, Flexbox layouts, and media queries to ensure consistency across devices, from desktops to mobile screens.
Interactive Elements
Incorporated dynamic animations and interactive features to engage users and make navigation intuitive.
Custom Forms
Designed forms to capture user inquiries and generate leads effectively, ensuring they aligned seamlessly with the overall design.
UI/UX Design
Custom CMS Development
Reusable Modules
Designed flexible components for easy updates and scalability, minimizing future development efforts.
Unique Layouts
Created visually distinct sections that highlighted Editor’s Bro’s offerings.
SEO-Friendly Structure
Implemented optimized HTML and metadata to improve search engine performance.
Custom CMS Development
Development and Quality
Pixel-Perfect Implementation
Ensured that every design element from the Figma mockups was translated accurately.
Cross-Browser Testing
Verified compatibility across major browsers, including Chrome, Safari, Firefox, and Edge.
Performance Optimization
Minimized load times and enhanced interactivity by optimizing assets such as images, scripts, and stylesheets.
Accessibility Compliance
Ensured WCAG guidelines were met, making the website accessible to all users.
Development and Quality
Testing and Finalization
Responsiveness Testing
Evaluated performance across a wide range of screen sizes.
Load Testing
Verified fast load times, even under peak traffic.
UI/UX Design
Conducted usability tests to identify and resolve any friction in the user journey.
Client Feedback
Incorporated
Testing and Finalization
Enhanced User Experience
Delivered a responsive, visually engaging website that aligned perfectly with Editor's Bro’s brand identity.
Improved Functionality
Custom modules enabled seamless content management and updates for the client’s team.
Faster Load Times
Optimized website performance, reducing average load time to under 2 seconds.
Lead Generation
Integrated custom forms increased user inquiries by 40% within the first month.

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